SEO Manager, Senior Living (Remote, Chicago)

Blacksmith Agency LLC; Chicago (IL); Remote; USD 80,000 - 120,000; Full time

Job summary

Blacksmith Agency is a remote, AI-first digital agency seeking an SEO Manager, Senior Living. You will own search strategy for senior living clients, setting the technical roadmap, content priorities, and the ranking narrative requested by clients.

You will lead technical SEO efforts across crawl, indexation, site speed, schema, and site architecture, while coordinating with writers and AI to produce drafts. Strong English with US clients required.

Qualifications

• 3+ years hands-on in SEO and audits.
• Fluency with Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush.
• Experience at an agency handling multiple clients.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema, site architecture.
• Lead keyword strategy, on-page optimization and content priorities with writers and AI.
• Improve client visibility in AI search and traditional organic results.
• Manage local search and multi-location SEO where needed.
• Provide GA4/Search Console reporting and quarterly roadmaps per client.

Skills

SEO expertise

Agency experience

Client communication (US)

Multi-location SEO

Tools

Screaming Frog

GA4

Ahrefs

Semrush

Search Console

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Senior Living you own search for a book of senior living clients (senior living operators and home care agencies with many communities): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands‑on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi‑location businesses is a strong plus.