SEO Manager, Senior Living (Remote, Washington)

Blacksmith Agency LLC; Washington; Remote; USD 80,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Manager, Senior Living to own search for a portfolio of senior living clients. You will shape the technical roadmap, set content priorities, and steer the ranking story when clients ask what moved. You act as the strategic voice at the table and make the calls.

You will own technical SEO tasks, keyword strategy, and AI-assisted drafting with writers. Expect remote collaboration with US clients and a strong focus on multi-location campaigns for senior living

Qualifications

• 3+ years hands-on in SEO audits and fixes.
• Clear spoken English with US clients on live calls.
• Agency experience managing multiple clients simultaneously.

Responsibilities

• Own technical SEO: crawl, indexation, speed, schema, site architecture.
• Lead keyword strategy, on-page optimization and content priorities with writers/AI.
• Grow visibility in AI search and traditional organic results for senior living clients.
• Manage local search and multi-location SEO as needed.
• Prepare GA4 and Search Console reports and quarterly roadmaps for each client.

Skills

SEO

English fluency (US clients)

Cross-client agency experience

Tools

GA4

Screaming Frog

Ahrefs or Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Senior Living you own search for a book of senior living clients (senior living operators and home care agencies with many communities): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi-location businesses is a strong plus.