SEO Manager, Senior Living (Remote, Charlotte)

Blacksmith Agency LLC; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking an experienced SEO Manager, Senior Living, to own search for a portfolio of senior living clients. You will define the technical roadmap, prioritize content, and guide the ranking narrative on demand.

You will collaborate with writers and AI on drafts, manage multi-location SEO, and report in GA4 and Search Console, delivering quarterly roadmaps and measurable growth for each client.

Qualifications

• 3+ years hands-on SEO experience, including audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across multiple clients.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema, and architecture.
• Lead keyword strategy and on-page optimization with writers/AI.
• Get clients found in AI search and manage local/multi-location SEO.
• Provide reporting in GA4 and Search Console and quarterly roadmaps.

Skills

Hands-on SEO

GA4

Agency experience

English communication

Senior living SEO

Tools

GA4

Screaming Frog

Ahrefs/SEMrush

Search Console

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Senior Living you own search for a book of senior living clients (senior living operators and home care agencies with many communities): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands‑on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi‑location businesses is a strong plus.