SEO Manager, HVAC (Remote, Portland)

Blacksmith Agency; Portland (ME); Remote; USD 85,000 - 115,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency. As SEO Manager, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved.

You are the strategic voice at the table, and you make the calls. You will lead technical SEO, keyword strategy, content priorities with writers and AI, focus on local and multi-location SEO, and report in GA4 and Search Console with

Qualifications

• 3+ years hands-on in SEO: audits and fixes performed.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema and site architecture.
• Develop keyword strategy, on-page optimization and content priorities with writers and AI.
• Drive visibility in Google AI Overviews, ChatGPT and Perplexity alongside classic organic results.
• Manage links, local search and multi-location SEO where clients need it.
• Provide GA4 and Search Console reporting, plus quarterly client roadmaps.

Skills

SEO

Audit & fixes

Tooling (GA4, Search Console, Screamin

Agency experience

English communication

Tools

Screaming Frog

Ahrefs / Semrush

GA4

Google Search Console

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.