SEO Manager, HVAC (Remote, Charlotte)

Blacksmith Agency LLC; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency is seeking an SEO Manager for HVAC client portfolios. You will own the technical roadmap, content priorities, and the ranking story, acting as the strategic voice in client discussions.

You will manage technical SEO, keyword strategy, on-page optimization, and AI-assisted content workflows, while reporting progress in GA4 and Search Console for multiple locations.

Qualifications

• 3+ years hands-on in SEO with audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities with writers and AI producing drafts.
• Getting clients found in AI search alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and quarterly client roadmaps.

Skills

SEO strategy

Agency experience

Client communication

Analytics

Reporting

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.