SEO Strategist, HVAC (Remote, Managua)

Blacksmith Agency; United States; Remote; GBP 45,000 - 70,000; Full time

Job summary

Blacksmith Agency is seeking an experienced SEO Strategist, HVAC to own search for a portfolio of HVAC clients. You will steer the technical roadmap, content priorities, and the ranking story in collaboration with writers and AI.

You will report on GA4 and Search Console, drive multi-location SEO efforts, and provide clear guidance to US-based clients on live calls, leveraging your agency experience to deliver measurable results.

Qualifications

• 3+ years hands-on in SEO with audits and fixes.
• Experience with multiple clients in an agency setting.
• Clear spoken English with US clients on live calls.
• HVAC or multi-location SEO is a strong plus.

Responsibilities

• Own technical SEO roadmap, crawl, indexation, and site speed.
• Develop keyword strategy and content priorities with writers.
• Improve rankings for HVAC clients across locations.
• Provide GA4 and Search Console reporting and quarterly roadmaps.

Skills

SEO strategy and execution

Agency experience

English communication

HVAC multi-location SEO

Tools

Screaming Frog

Ahrefs

Semrush

GA4

Search Console

Job description

Blacksmith Agency

Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.