SEO Manager, HVAC (Remote, Boston)

Blacksmith Agency; Boston (MA); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Manager, HVAC specialist, to own search for a book of HVAC clients. You will shape the technical roadmap, content priorities, and the ranking story when clients ask what moved. You are the strategic voice at the table.

You will own technical SEO, keyword strategy, on-page optimization, local search and multi-location SEO, plus reporting in GA4 and Search Console. Collaboration with writers and AI will produce drafts, and you’ll drive results for multi-location

Qualifications

• 3+ years hands-on SEO with audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or multi-location businesses is a strong plus.

Responsibilities

• Own Technical SEO: crawl, indexation, site speed, schema and architecture.
• Lead keyword strategy, on-page optimization, and content priorities with writers/AI.
• Improve visibility in AI search and traditional results for HVAC clients.
• Manage links, local search, and multi-location SEO as needed.
• Provide GA4 and Search Console reporting, plus quarterly roadmaps per client.

Skills

Hands-on SEO

Google Analytics GA4

Screaming Frog

Ahrefs or Semrush

Agency experience

English communication

Tools

GA4

Screaming Frog

Ahrefs or Semrush

Google Search Console

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.