SEO & GEO Specialist (m/w/d)

Arthrex; Northern (KY); Vor Ort; USD 67.000 - 101.000; Vollzeit

Benefits dieser Stelle

Lunch provided at locations

30 days annual leave

Company pension

Health insurance

Training opportunities

Zusammenfassung

Arthrex GmbH is seeking a seasoned SEO and web analytics professional to drive digital visibility across the EMEA region. You will develop and execute data‑driven SEO strategies, optimize on‑page and technical SEO, and partner with marketing to create compelling, optimized content.

You’ll analyze performance, build KPI dashboards with Looker Studio, and guide stakeholders through insights and optimization opportunities. Strong collaboration with global teams and fluency in English are essential.

Qualifikationen

• Bachelor’s or Master’s degree in Marketing or a comparable field.
• Several years of professional experience in SEO, web analytics, and tracking.
• Expert knowledge of GA4, GTM, GSC, and Looker Studio.
• Extensive experience in SEO, web analytics, and conversion tracking.
• Proficiency with industry-standard SEO tools and platforms.
• Proven track record in developing, implementing, and optimizing SEO strategies.

Aufgaben

• Develop, design, and implement complex SEO and web analytics strategies to enhance digital visibility and performance.
• Optimize websites and landing pages for search engines, including on-page and off-page SEO, technical SEO initiatives, and keyword research.
• Develop content marketing strategies and optimize SEO-relevant content with a storytelling focus, collaborating with marketing teams.
• Analyze performance and create KPI-based reports and dashboards for websites, apps, and landing pages using Looker Studio.
• Provide guidance to stakeholders across the EMEA region on Search Engine Management.
• Build and maintain relationships with internal stakeholders across EMEA and cross-functional teams.
• Collaborate with global agile project teams including Product Owners, PMs, Web Developers, and Content Marketing Specialists.
• Identify trends in Google tools, SEO, and analytics and translate insights into optimization initiatives.
• Improve processes and workflows for SEO and campaign execution.
• Work with global analytics teams to enhance reporting and dashboards.

Kenntnisse

SEO

Web analytics

GA4

GTM

GSC

Looker Studio

Data-driven analysis

Agile PM

Stakeholder comms

English fluency

Ausbildung

Bachelor’s/Master’s in Marketing

Tools

GA4

Google Tag Manager

Google Looker Studio

Google Search Console

SEO tools suite

Jobbeschreibung

We are one of the world’s leading companies in the fields of orthopedics, arthroscopy, sports medicine, and orthobiologics. True to our mission “Helping Surgeons Treat Their Patients Better,” we have been developing innovative products and surgical techniques for over 40 years. Arthrex was founded in 1981 in Munich and is now headquartered in Naples, Florida (USA), with additional subsidiaries in 21 countries. Our corporate culture is defined by cross-border collaboration and the exchange of ideas among colleagues from diverse national backgrounds.

The expansion into new business areas and the continuous development of our product portfolio contribute to our steady growth and ensure that we remain at the forefront of high-quality product innovation. Our employees play a key role in this success through their dedication and commitment.
In return, we offer a motivating and appreciative work environment.

Your Responsibilities

• Develop, design, and implement complex SEO and web analytics strategies to enhance digital visibility and performance
• Optimize websites and landing pages for search engines, including on-page and off-page SEO, technical SEO initiatives, and in-depth keyword research
• Develop content marketing strategies and continuously optimize SEO-relevant content with a strong focus on storytelling, in close collaboration with marketing teams
• Analyze the performance of digital marketing activities and create, maintain, and enhance automated KPI-based reports and dashboards for websites, apps, and landing pages using Google Looker Studio
• Provide guidance and support to stakeholders across the EMEA region on all aspects of Search Engine Management
• Build and maintain a strong network of internal stakeholders throughout EMEA and with international cross-functional teams
• Collaborate within global, agile project teams consisting of Product Owners, Project Managers, Web Developers, Web Designers, and Content Marketing Specialists
• Identify emerging trends and developments in Google tools, SEO, and analytics, and translate insights into optimization initiatives
• Continuously improve existing processes and workflows to ensure efficient and successful SEO and campaign execution
• Work closely with global analytics teams to optimize and expand existing reporting and dashboard solutions
• Take ownership of achieving defined and measurable objectives and ensure transparent performance tracking of implemented initiatives

Your Profile

• Bachelor's or Master's degree in Marketing or a comparable qualification
• Several years of professional experience (minimum three years) in SEO, web analytics, and tracking
• Expert knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console (GSC), and Google Looker Studio
• Extensive experience in search engine optimization, web analytics, and conversion tracking
• Proficiency in using industry-standard SEO tools and platforms
• Proven track record in the development, implementation, and optimization of SEO strategies and digital marketing campaigns
• Experience with business intelligence tools and data-driven analysis
• Strong understanding of agile project management methodologies
• Excellent communication skills and the ability to effectively engage with diverse stakeholder groups
• High level of initiative, accountability, and a structured, results-oriented approach to work
• Strong networking mindset with the ability to build and maintain long‑term relationships within an international organization
• Serves as a role model within the team through professional excellence, engagement, and collaborative working practices
• Fluent English skills, both written and spoken

What We Offer

• An international working environment with long‑term career prospects in a privately owned and continuously growing company
• A culture of appreciation, collaborative teamwork, and regular employee events
• Depending on the position, the opportunity for mobile working as well as temporary work‑from‑abroad arrangements
• Complimentary lunch provided at our locations
• 30 days of annual leave and support for work‑life balance, for example through the PME Family Service
• A wide range of internal and external training and development opportunities, including access to digital learning platforms
• Attractive additional benefits such as a company pension scheme and employer‑funded supplementary hospital insurance
• Comprehensive health and wellbeing programs, including a partnership with EGYM Wellpass, onsite massage services, occupational health management, and internal wellness initiatives
• Additional benefits such as a subsidy for the Germany Ticket, Corporate Benefits discounts, and bike leasing programs

All qualified applicants will receive consideration for employment regardless of race, religion, age, sex, sexual orientation, gender identity, national origin, disability and any other protected characteristics.