SEO/GEO & Content Strategist

Culligan International; Rosemont (IL); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Paid time off

Health benefits

401(k)

Job summary

Culligan North America is seeking an experienced SEO and content leader to own our organic search strategy across traditional, AI, and generative search. You will build and govern the content engine—workflows, standards, and review processes—to scale expert content into sustained growth and qualified leads.

The role requires hands-on management of editorial direction, tooling, and partnerships with writers and agencies, plus developing a local SEO program for dealer networks to boost visibility

Qualifications

• 5+ years in SEO and content strategy with proven growth ownership.
• Strong writing, editing, and fact-checking abilities with editorial oversight.
• Experience directing writers and leveraging SME input into polished content.
• Familiarity with E-E-A-T principles and search quality signals.
• Experience managing agency/freelance partners and content workflows.

Responsibilities

• Own the SEO, GEO, and AI search strategy end-to-end from research to on-page and technical optimization.
• Develop and manage SEO-driven content plans, calendars, and workflows for organic growth and lead generation.
• Optimize content for AI-generated answers as well as traditional search results.
• Lead local SEO across Culligan's dealer network including Google Business Profiles and location pages.
• Collaborate with social, website, PR and performance teams to align SEO/GEO across channels.

Skills

SEO strategy

Content strategy

Editorial judgment

Editorial workflows

AI/Generative search

Agency liaison

CMS familiarity

Tools

Ahrefs

Semrush

Google Search Console

Google Analytics

Job description

Job Description:Culligan North America is looking for a hands-on SEO- and content expert to own how our industry-leading brand gets discovered across traditional, AI and generative search (GEO). You'll set and execute our organic search strategy, and you'll own the content engine behind it: the workflows, editorial standards, and review process that turn subject-matter expertise and third-party writing into accurate, on-brand content that drives organic growth and lead generation. This is a role for someone who pairs strong search strategy with rigorous editorial judgment and the ability to build processes that scale quality content.

Job Description:Culligan North America is looking for a hands-on SEO- and content expert to own how our industry-leading brand gets discovered across traditional, AI and generative search (GEO). You'll set and execute our organic search strategy, and you'll own the content engine behind it: the workflows, editorial standards, and review process that turn subject-matter expertise and third-party writing into accurate, on-brand content that drives organic growth and lead generation. This is a role for someone who pairs strong search strategy with rigorous editorial judgment and the ability to build processes that scale quality content.

Primary responsibilities:

• Search & GEO strategy
• Own SEO, GEO, and AI search strategy end to end, from keyword and search-intent research to on-page, technical, and generative-search optimization - directing and getting leverage from agency partners.
• Develop and manage SEO-driven content plans, editorial calendars, and content workflows that support organic growth and lead-generation objectives.
• Optimize content to be cited and surfaced in AI-generated answers (Google AI overviews, ChatGPT, Perplexity, and similar), not just to rank in traditional results.
• Develop and execute a local SEO strategy across Culligan\'s dealer network, optimizing Google Business Profiles, location pages and other local listings to drive visibility and qualified traffic.

Content production & editorial ownership

• Own the SEO content-development workflow: intake, briefing, SME engagement, drafting, review, fact-checking, and publishing.
• Partner with subject-matter experts to source accurate technical and water-quality information; edit and elevate content from third-party writers and partners to meet our quality and SEO standards.
• Write and develop original content as needed (outlines, briefs, posts, scripts, and supporting copy) using AI to accelerate relevant processes.
• Develop content playbooks and frameworks to scale SEO content production, using AI as applicable to increase speed and consistency.

Collaboration & Analytics

• Partner with the social, website, PR and performance teams to optimize content for SEO/GEO across channels, with particular focus on YouTube and Reddit
• Stay ahead of search and AI algorithm shifts, testing new approaches to keep Culligan competitive in organic visibility.
• Set organic performance targets, monitor results, and translate data into a prioritized content and optimization roadmap.

Skills

• 5+ years in SEO and content strategy, with demonstrated ownership of organic growth.
• Proven editorial chops: strong writing, editing, and fact-checking; experience directing writers; and turning SME input into polished content.
• Hands-on with SEO tools (e.g., Ahrefs, Semrush, Google Search Console, Google Analytics) and familiar with E-E-A-T principles.
• Experience managing agency/freelance partners.
• Comfort building and running content workflows and review processes (not just executing tasks).

Strong pluses

• Demonstrated GEO / AI-search optimization experience — or clear evidence you\'re already experimenting and eager to own it.
• Regulated- or technical-category content experience (health, science, home services) where accuracy and compliance matter.
• CMS and content-ops platform experience.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies in this position:

Resourcefulness Customer Focus Team Player

Passion Integrity Creativity

Communication (Written & Oral) Organizational/Planning Adaptability

Judgement/Decision Making Analytical Experience

Target Salary Range: $85,000 – $100,000 salary a year. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, geographic location, and business and organizational needs. Full-time positions are eligible for competitive benefits, including paid time off, health, dental, vision, life, disability benefits and 401(k).