SEO/GEO & Content Strategist

Culligan International; Northern (KY); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Vision benefits

401(k)

Paid time off

Job summary

Culligan North America is seeking an hands-on SEO and content expert to own how our brand gets discovered across traditional, AI and generative search. You’ll set and execute organic search strategy and own the content engine including workflows and editorial standards to drive organic growth and lead generation.

You’ll collaborate with subject-matter experts to source accurate information, manage writers, and ensure content meets quality and SEO standards.

Qualifications

• 5+ years in SEO and content strategy.
• Editorial chops: strong writing, editing, fact-checking; experience directing writers.
• Hands-on with SEO tools (Ahrefs, Semrush, GSC, GA) and familiar with E-E-A-T principles.
• Experience managing agency/freelance partners.
• Comfort building and running content workflows and review processes.
• Demonstrated GEO/AI-search optimization experience or active experimentation.
• Regulated- or technical-category content experience (health, science, home services).
• CMS and content-ops platform experience.

Responsibilities

• Own SEO, GEO, and AI search strategy end to end, collaborating with agency partners.
• Develop and manage SEO-driven content plans, calendars, and workflows.
• Optimize content for AI-generated answers and traditional results.
• Lead local SEO across dealer network, Google Business Profiles, and location pages.
• Own SEO content-development workflow: intake, briefing, SME engagement, drafting, review, fact-checking, publishing.
• Source accurate technical info from subject-matter experts and elevate third-party content.
• Write and develop original content (outlines, briefs, posts, scripts) using AI to speed up processes.
• Create content playbooks/frameworks to scale SEO content production; apply AI for speed and consistency.
• Collaborate with social, website, PR, and performance teams to optimize SEO/GEO across channels (YouTube, Reddit).
• Stay ahead of search/AI shifts; test new approaches to stay competitive.
• Set organic targets; monitor results; translate data into roadmap.

Skills

SEO strategy

Content strategy

Editorial writing

Agency management

Content workflows

AI content optimization

Local SEO

Video/Social optimization

Analytics & measurement

GEO/AI-search optimization

Tools

Ahrefs

Semrush

Google Search Console

Google Analytics

Job description

Culligan North America is looking for a hands-on SEO- and content expert to own how our industry-leading brand gets discovered across traditional, AI and generative search (GEO). You'll set and execute our organic search strategy, and you'll own the content engine behind it: the workflows, editorial standards, and review process that turn subject-matter expertise and third-party writing into accurate, on-brand content that drives organic growth and lead generation. This is a role for someone who pairs strong search strategy with rigorous editorial judgment and the ability to build processes that scale quality content.

Primary responsibilities:

Search & GEO strategy

• Own SEO, GEO, and AI search strategy end to end, from keyword and search-intent research to on-page, technical, and generative-search optimization - directing and getting leverage from agency partners.
• Develop and manage SEO-driven content plans, editorial calendars, and content workflows that support organic growth and lead-generation objectives.
• Optimize content to be cited and surfaced in AI-generated answers (Google AI overviews, ChatGPT, Perplexity, and similar), not just to rank in traditional results.
• Develop and execute a local SEO strategy across Culligan's dealer network, optimizing Google Business Profiles, location pages and other local listings to drive visibility and qualified traffic.
• Own the SEO content-development workflow: intake, briefing, SME engagement, drafting, review, fact-checking, and publishing.
• Partner with subject-matter experts to source accurate technical and water-quality information; edit and elevate content from third-party writers and partners to meet our quality and SEO standards.
• Write and develop original content as needed (outlines, briefs, posts, scripts, and supporting copy) using AI to accelerate relevant processes.
• Develop content playbooks and frameworks to scale SEO content production, using AI as applicable to increase speed and consistency.
• Partner with the social, website, PR and performance teams to optimize content for SEO/GEO across channels, with particular focus on YouTube and Reddit
• Stay ahead of search and AI algorithm shifts, testing new approaches to keep Culligan competitive in organic visibility.
• Set organic performance targets, monitor results, and translate data into a prioritized content and optimization roadmap.

Skills

• 5+ years in SEO and content strategy, with demonstrated ownership of organic growth.
• Proven editorial chops: strong writing, editing, and fact-checking; experience directing writers; and turning SME input into polished content.
• Hands-on with SEO tools (e.g., Ahrefs, Semrush, Google Search Console, Google Analytics) and familiar with E-E-A-T principles.
• Experience managing agency/freelance partners.
• Comfort building and running content workflows and review processes (not just executing tasks).
• Demonstrated GEO / AI-search optimization experience — or clear evidence you're already experimenting and eager to own it.
• Regulated- or technical-category content experience (health, science, home services) where accuracy and compliance matter.
• CMS and content-ops platform experience.

Competencies: To perform the job successfully, an individual should demonstrate the following competencies in this position:

Resourcefulness Customer Focus Team Player

Passion Integrity Creativity

Communication (Written & Oral) Organizational/Planning Adaptability

Judgement/Decision Making Analytical Experience

Target Salary Range: $85,000 – $100,000 salary a year. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, geographic location, and business and organizational needs. Full-time positions are eligible for competitive benefits, including paid time off, health, dental, vision, life, disability benefits and 401(k).

#LI-NY1

Equal Opportunity Employer
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