Content Specialist | SEO, AEO, & GEO

Crawford Thomas Recruiting; Beachwood (OH); Hybrid; USD 59,000 - 72,000; Full time

Benefits offered by this job

Health insurance reimbursement

401(k) retirement plan after 90 days

Hybrid work environment

Job summary

Crawford Thomas Recruiting is seeking an experienced SEO, AEO & GEO Content Specialist to join its Growth Marketing team in Beachwood, OH. The role focuses on creating and optimizing organic content for traditional search engines and AI-powered platforms.

The ideal candidate combines SEO and content marketing expertise with strong writing and editing skills, using data and AI tools to boost organic visibility and produce high-quality B2B content for healthcare, security, safety, and compliance

Qualifications

• 2–3+ years of professional SEO and content marketing experience.
• Experience with AI-driven search environments and content creation.
• Strong writing and editing skills with ability to polish AI-generated text.

Responsibilities

• Execute SEO, AEO, and GEO optimization strategies.
• Research keywords, audiences, competitors, and trends using SEMrush and Google Search Console.
• Create search-optimized articles, landing pages, and educational resources.
• Use AI tools to accelerate research, briefs, and content production while preserving brand voice.
• Audit and refresh content to improve performance and protect rankings.
• Publish content through HubSpot and optimize internal linking and structure.
• Monitor organic traffic, rankings, engagement, and AI search visibility.

Skills

SEO

Content marketing

Writing & editing

Data analysis

AI tools

Tools

HubSpot

SEMrush

Google Search Console

GA4

Job description

SEO, AEO & GEO Content Specialist

Location: Beachwood, OH

Job Type: Full-Time

Schedule: Hybrid – In-office Tuesday–Thursday | Remote Monday & Friday

Compensation: Up to $65,000/year, based on experience

Job Summary

Our client is seeking an experienced SEO, AEO & GEO Content Specialist to join its Growth Marketing team. This hands-on role focuses on creating and optimizing organic content for both traditional search engines and emerging AI-powered search platforms.

The ideal candidate combines strong SEO and content marketing experience with excellent writing and editing skills. You'll use data, modern search strategies, and AI tools to increase organic visibility, improve AI search presence, and produce high-quality B2B content.

Job Responsibilities

• Execute SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies.
• Conduct keyword, audience, competitor, and trend research using SEMrush and Google Search Console.
• Create search-optimized articles, landing pages, and educational resources.
• Use AI tools to accelerate research, content briefs, and content production while maintaining accuracy and brand voice.
• Write and edit original B2B content for healthcare, security, safety, compliance, and crisis-management topics.
• Audit, refresh, and optimize existing content to improve performance and protect search rankings.
• Improve internal linking, page structure, formatting, and overall content usability.
• Format, optimize, and publish content through HubSpot.
• Repurpose long-form content into strategic LinkedIn content.
• Monitor organic traffic, keyword rankings, engagement, and AI search visibility.
• Use GA4 and other analytics platforms to identify opportunities and continuously improve content performance.
• Stay current on changes in traditional search, AI search, LLMs, and emerging optimization strategies.

Qualifications

• 2–3+ years of professional SEO and content marketing experience.
• Strong understanding of SEO, AEO, GEO, search intent, semantic SEO, entity-based optimization, and topical authority.
• Experience adapting content strategies for AI-driven search environments.
• Working knowledge of how LLMs retrieve, interpret, and surface information.
• Experience using AI tools such as ChatGPT or Claude for research and content development.
• Excellent writing and editing skills with the ability to identify and correct generic AI language, inaccuracies, and unnecessary content.
• Hands‑on experience with HubSpot, SEMrush, Google Search Console, and Google Analytics 4 (GA4).
• Strong analytical, organizational, and communication skills.
• Ability to quickly learn new marketing technologies and adapt to changes in search.
• Interest in enterprise technology, healthcare, and workplace safety.

Preferred Experience

• B2B SaaS or technology marketing experience.
• Corporate or agency content marketing experience.
• Experience writing about healthcare, workplace safety, compliance, security, or emergency management.

Working Model

• Hybrid schedule based in Beachwood, OH.
• In‑office Tuesday–Thursday.
• Remote Monday and Friday.
• Fully remote may be considered for qualified candidates residing in Colorado, Alabama, Minnesota, or Texas.

Compensation & Benefits

• Up to $65,000/year, based on experience.
• Health insurance reimbursement.
• 401(k) retirement plan after 90 days.
• Hybrid work environment.
• Collaborative and supportive team environment.
• Opportunity to support technology designed to improve the safety of healthcare professionals.