SEO Content Strategist

West End Workforce; Nashville (TN); Hybrid; USD 60,000 - 90,000; Full time

Job summary

West End Workforce in the Nashville area is seeking a hands-on SEO Content Strategist to grow organic visibility across multiple websites. This role loves writing, understands SEO and search intent, and is excited about how AI is changing how people discover information online.

You will research, write, edit, and optimize SEO-focused content, own on-page SEO, identify gaps, build content calendars, and collaborate with partners and tools like GA4, Google Search Console, SEMrush, and AI-driven

Qualifications

• 3+ years of experience in SEO, content marketing, digital marketing, or a related role.

Responsibilities

• Research, write, edit, and optimize SEO-focused blogs, website pages, educational resources, and other digital content

Skills

SEO content

Keyword research

On-page SEO

Content optimization

Writing & editing

Analytics

Industry knowledge

Education

Bachelor's degree preferred

Tools

Google Search Console

GA4

SEMrush

Ahrefs

Moz

Job description

An established and growing industrial technology company in the Nashville area is looking for a hands-on SEO Content Strategist to help grow its organic visibility across multiple websites.

This is an ideal opportunity for someone who loves to write, understands SEO and search intent, and is excited about how AI is changing the way people discover information online.

What You'll Do

• Research, write, edit, and optimize SEO-focused blogs, website pages, educational resources, and other digital content
• Develop content around keyword research, search intent, audience needs, and topical authority
• Own on-page SEO, including content optimization, internal linking, metadata, and content refreshes
• Identify content gaps and new organic growth opportunities
• Help shape content for GEO/AEO and AI-powered search, including ChatGPT, Google AI Overviews, and other LLM-driven discovery
• Build content calendars and help guide overall organic content strategy
• Support email, social media, and other digital marketing initiatives
• Partner with an outside SEO agency on more technical SEO initiatives
• Use GA4, Google Search Console, SEMrush, Ahrefs, or similar tools to monitor performance and identify opportunities
• Explore practical ways to use AI to improve marketing workflows and content development

What We're Looking For

• 3+ years of experience in SEO, content marketing, digital marketing, or a related role
• Excellent writing and editing skills with a genuine passion for creating content
• Hands-on experience personally writing and optimizing content for organic search
• Strong understanding of keyword research, search intent, on-page SEO, internal linking, and content optimization
• Experience with national organic SEO; experience focused primarily on local or franchise SEO is not the target for this role
• Current understanding of GEO/AEO, AI search, and how LLMs are changing content discovery, or a strong interest in developing deeper expertise in this area
• Experience with tools such as Google Search Console, GA4, SEMrush, Ahrefs, Moz, or similar
• Enough technical SEO knowledge to effectively collaborate with SEO specialists and outside partners
• B2B, industrial, manufacturing, automation, robotics, technical, or product-focused marketing experience is a plus
• Bachelor's degree preferred

Location & Work Structure

Location: La Vergne, TN

Schedule: Hybrid - 4 days onsite / 1 day remote per week