SEO Analyst: Data-Driven Insights, Hybrid + Growth

Sentry; Nashville (TN); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work schedule

Meal stipend

Tuition reimbursement

401(k) match

Job summary

Sentry is seeking an SEO Analyst in Nashville, TN to design and deliver performance reporting and SEO dashboards that identify trends and opportunities for conversion growth.

The role develops standard and ad hoc SEO/AEO reports, monitors organic performance across Google tools, and partners with Analytics to link search data to business outcomes. A data-driven mindset and communicating insights are essential.

Qualifications

• Bachelor's degree or equivalent related work experience.
• Minimum of 3 years related work experience.
• Experience in data models and creating best-practice reports based on data mining, analysis and visualization.
• Strong analytical skills to ensure clear analysis and sound data-based decision-making.

Responsibilities

• Develops standard and ad hoc SEO/AEO reports and dashboards to measure organic visibility, traffic, engagement, conversion, and other key performance indicators.
• Analyzes findings to detect trends, uncover insights, identify barriers, and highlight opportunities.
• Monitors organic search performance using Google Search Console, analytics platforms, SEO tools, automated site audits, and other data sources.
• Reviews automated crawl reports, platform notifications, and SEO health signals to identify emerging issues and escalate material concerns.
• Presents findings and recommendations to SEO/AEO team and business partners.

Skills

Analytical skills

Written communication

Oral communication

Data analysis

Education

Bachelor's degree in Mathematics, Computer Science, Statistics, Economics, or equivalent related work experience

Tools

Google Analytics

Google Adwords

Google Tag Manager

Google Search Console

Google Optimize

Optimizely

Tableau

Excel

Google Data Studio

Job description

Sentry is seeking an SEO Analyst in Nashville, TN to design and deliver performance reporting and SEO dashboards that identify trends and opportunities for conversion growth.

The role develops standard and ad hoc SEO/AEO reports, monitors organic performance across Google tools, and partners with Analytics to link search data to business outcomes. A data-driven mindset and communicating insights are essential.