SEO ANALYST

TechDigital Group; Rochester (MN); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading digital marketing firm in Rochester, Minnesota, is seeking an experienced SEO Manager to lead strategic SEO initiatives, manage local SEO efforts, and oversee website migrations. The ideal candidate will have over 7 years of experience in hands-on SEO, strong analytical skills with tools like Google Search Console, and excellent communication abilities. This role involves executing SEO strategies for complex brands and optimizing content management to drive organic growth.

Qualifications

• 7+ years of hands-on SEO experience with demonstrated success in strategy.
• Experience with website migrations or large-scale redesigns.
• Strong written and verbal communication skills.

Responsibilities

• Execute SEO strategies for enterprise or complex brands.
• Conduct performance analysis and diagnostics.
• Manage local SEO efforts and Google Business Profile.

Skills

SEO Management

Content Management

Technical SEO fundamentals

On-page optimization

Data analysis and diagnostics

AI in search

Tools

Google Search Console

Microsoft Excel

Python

Ahrefs

SEMrush

Adobe Analytics

Job description

Mandatory Skills

1. SEO Management
2. SEO
3. Content Management

Scope of Work

Supports critical Organic & AI Search marketing efforts via execution and cross‑functional delivery across the product lifecycle. In addition, this role assists with mayoclinic.org pre‑release QA validation, HE&CS support and enterprise local SEO management.

Skills & Experience Required

• 7+ years of hands‑on SEO experience, with demonstrated success leading SEO strategy for enterprise or complex brands.
• Perform ongoing performance analysis and diagnostics to understand what is driving (or limiting) discovery.
• Experience with website migrations or large‑scale redesigns; ensuring SEO best practices are incorporated from planning through post‑launch validation, including site architecture, content mapping, redirect strategy, and search performance continuity.
• Supported multi‑location SEO efforts, including local landing page optimization, Google Business Profile management.
• Deep understanding of: Technical SEO fundamentals, On‑page optimization, and schema.
• Content‑driven discovery.
• The evolving role of AI in search and answers.

Experience working in the weeds with data using tools such as Microsoft Excel, Python, Google Search Console, and other common reporting platforms

SEO Tools: Familiarity with SEO and keyword research tools (e.g., Ahrefs, SEMrush, GSC), Adobe Analytics (Customer Journey Analytics), Yext, Botify and Screaming Frog.

Strong written and verbal communication skills, with the ability to articulate a clear POV.