SEO & AI-Driven Web Visibility Analyst

Spectrum, LLC; Town and Country (MO); On-site; USD 65,000 - 105,000; Full time

Job summary

Spectrum Reach is seeking a Website Search Optimization Analyst to partner with the web strategy and development teams to boost organic visibility and traffic. You will craft strategies, implement schema markup, and create content briefs for both traditional and AI-driven search.

You’ll analyze data from Spectrum sites and partners to identify opportunities and trends, monitor key metrics, and translate findings into actionable recommendations for stakeholders.

Qualifications

• 2-4 years of experience in SEO, search analytics, or digital marketing.
• Working knowledge of schema markup, structured data, and technical SEO fundamentals (HTML, site architecture, crawlability).
• Familiarity with AI-driven search and how large language models surface and cite web content.
• Proficiency with SEO and analytics tools such as Google Analytics, Search Console, Semrush, or similar platforms.
• Strong analytical skills, with the ability to interpret data and turn it into actionable insights.
• Excellent written and verbal communication skills, and the ability to collaborate across strategy, development, and content teams.

Responsibilities

• Partner with the web strategy and development teams to build strategies, plans, and tactics that increase Spectrum Reach’s web visibility and search-driven traffic.
• Develop and implement structured data and schema markup so Spectrum Reach content is discoverable by both traditional search engines and AI-driven (agentic) search tools.
• Create detailed content briefs that guide the production of digital content optimized for standard and agentic search.
• Analyze data from Spectrum websites and external partners to identify search opportunities, performance trends, and visibility gaps.
• Monitor and report on key search metrics (rankings, organic traffic, click-through rates, AI search citations), translating findings into clear recommendations for stakeholders.
• Conduct keyword, competitor, and technical SEO audits to prioritize optimization work and improve site performance.
• Stay current on search engine algorithm changes and emerging AI search trends, and adapt strategies accordingly.

Skills

SEO

Data analysis

Schema markup

Technical SEO

AI search

Analytics tools

Communication

Collaboration

Education

Bachelor’s degree or equivalent work experience

Tools

Google Analytics

Search Console

Semrush

Job description

Spectrum Reach is seeking a Website Search Optimization Analyst to partner with the web strategy and development teams to boost organic visibility and traffic. You will craft strategies, implement schema markup, and create content briefs for both traditional and AI-driven search.

You’ll analyze data from Spectrum sites and partners to identify opportunities and trends, monitor key metrics, and translate findings into actionable recommendations for stakeholders.