SEO & AI-Driven AEO/GEO Manager

GS1 US; Ewing Township (NJ); Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Health (medical, RX, dental, vision)

401(k) with Safe Harbor & Profit Share

Short & Long Term Disability

Mental Health & Wellbeing

Paid Parental Leave

Generous PTO & Holidays

LinkedIn Learning

Tuition Reimbursement

Kudos

Catered Lunches 2x/week

Job summary

GS1 US is seeking an SEO, Answer Engine Optimization Manager to lead search strategy across traditional search engines and AI-powered experiences for the GS1 US brand and ecommerce storefront.

The ideal candidate will stay at the forefront of AEO and GEO practices, translate data into actionable roadmaps, and partner with marketing, technology, and content teams to drive engagement and conversions. This hybrid role offers a competitive compensation package and robust benefits.

Qualifications

• 8–10 years of experience managing SEO strategy, execution and performance.
• Expertise in technical SEO, on-page optimization, content strategy and schema.
• Knowledge of AEO and GEO practices to enhance AI visibility.
• Ability to connect search performance to engagement, conversions, and revenue.

Responsibilities

• Own and evolve GS1 US SEO, AEO, and GEO strategy across the brand website, ecommerce storefront, and other digital properties.
• Develop strategies for traditional and AI-powered search visibility.
• Identify opportunities across technical SEO, schema, content, and site architecture.
• Translate search and customer-behavior data into prioritized optimization roadmaps.
• Build dashboards and reports connecting organic and AI-driven search to engagement and ecommerce.
• Define and monitor SEO and emerging AEO/GEO measures.
• Present performance, insights, risks, and recommendations to stakeholders.
• Collaborate with internal teams, agencies, developers, content owners, ecommerce partners, and technology partners.
• Document requirements, monitor execution, and validate that SEO, AEO, and GEO recommendations are implemented and monitored.
• Improve efficiency, quality assurance, reporting, and scalability.

Skills

SEO strategy

AEO & GEO

Data analysis

Cross-functional collaboration

Project management

Tools

Conductor

SEMrush

Moz

Google Analytics 4

Google Search Console

Looker Studio

Job description

GS1 US is seeking an SEO, Answer Engine Optimization Manager to lead search strategy across traditional search engines and AI-powered experiences for the GS1 US brand and ecommerce storefront.

The ideal candidate will stay at the forefront of AEO and GEO practices, translate data into actionable roadmaps, and partner with marketing, technology, and content teams to drive engagement and conversions. This hybrid role offers a competitive compensation package and robust benefits.