Local SEOAEOGEO Specialist

VINIO Marketing LLC; Toms River (NJ); On-site; USD 50,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Flexible schedule

Opportunity for advancement

Job summary

VINIO Marketing LLC is seeking a detail oriented SEO/AEO/GEO Specialist to optimize local search, AI-enabled answers, and generative platforms. You will collaborate with content creators, web developers, and marketing professionals to implement multi-faceted optimization strategies.

The role emphasizes keyword research, metadata optimization, analytics monitoring, and link-building to improve rankings and AI outputs. Strong communication and technical skills are preferred.

Qualifications

• Proven experience in SEO, AEO, GEO or related fields.
• Familiarity with Google Tag Manager.
• Proficient in WordPress.
• Strong understanding of search engines and AI models.
• Experience with social media management.
• Knowledge of HTML/CSS and structured data is a plus.
• Excellent research skills.

Responsibilities

• Conduct keyword research for traditional, AEO, and GEO optimization.
• Optimize metadata: titles, descriptions, headers, and structured data.
• Monitor website performance with GA, GA4, GSC, and GTM.
• Collaborate with content teams on SEO-friendly, AI-ready content.
• Implement on-page and off-page SEO, with AEO/GEO tactics.
• Develop and execute high-quality backlink strategies.
• Stay updated on SEO, AEO, GEO trends and AI models.
• Manage social media channels to support optimization.
• Assist in technical site optimization (schema, entity-based fixes).

Skills

SEO fundamentals

AEO/GEO concepts

Analytics & reporting

Social media management

Content collaboration

AI/ML awareness

Research skills

Tools

Google Tag Manager

WordPress

HTML/CSS

Job description

Benefits

• Competitive salary
• Flexible schedule
• Opportunity for advancement

Job Overview

We are seeking a detail oriented and innovative SEO/AEO/GEO Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of hyper-focused local search engine optimization strategies, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and broader digital marketing principles. This role is crucial in enhancing our online presence for our clients, driving organic traffic, improving website visibility across traditional search engines, AI-powered answer engines, and generative platforms. The specialist will work collaboratively with content creators, web developers, and other marketing professionals to implement effective, multi-faceted optimization strategies.

Responsibilities

• Conduct thorough keyword research to identify opportunities for content optimization across traditional search, AEO, and GEO.
• Optimize website metadata, including titles, descriptions, headers, and structured data to improve search engine rankings and AI visibility.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and Google Tag Manager.
• Collaborate with content teams to develop SEO-friendly, AEO-optimized, and GEO-optimized content that aligns with user intent and performs well in AI-generated responses.
• Implement on-page and off-page SEO strategies, along with AEO and GEO tactics, to enhance organic search visibility and citation in generative AI outputs.
• Develop and execute link-building strategies, foster relationships with influencers and webmasters, and acquire high-quality backlinks to improve domain authority and rankings.
• Stay updated on the latest SEO, AEO, and GEO trends, algorithm changes (including AI models), and best practices in digital marketing.
• Manage social media channels to support SEO, AEO, and GEO initiatives and engage with the target audience.
• Assist in the technical optimization of websites, including HTML, CSS, schema markup, and entity-based optimizations as needed for search engines and AI systems.

Experience

• Proven experience and success in SEO, AEO, GEO, digital marketing, or related fields.
• Familiarity with Google Tag Manager for tracking and analytics purposes.
• Proficient in using WordPress for content management and website updates.
• Strong understanding of how search engines, answer engines, and generative AI models operate and surface content.
• Experience with social media management to complement optimization efforts.
• Knowledge of HTML, CSS, and structured data (schema) is a plus for technical optimizations.
• Excellent research skills to identify trends and opportunities within the evolving digital and AI landscape.

Join us as we strive to enhance our online presence through innovative SEO, AEO, and GEO strategies!