SEO & AEO Manager

TP-Link Systems Inc.; Irvine (CA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Fully paid medical, dental, and vision

Contributions to 401k funds

Over four weeks of PTO per year

Bi-annual pay increases

Wellness benefits and gym membership

Team-building events

Job summary

TP-Link Systems Inc. is seeking an SEO & AI Search Optimization Manager to lead organic search for its corporate sites and Shopify storefronts.

You will drive traffic, customer acquisition, and revenue through technical SEO, content optimization, e-commerce best practices, and AI Engine Optimization strategies. Partner with web development, merchandising, and marketing to improve site performance, product discoverability, and search visibility across traditional search and AI-driven discovery

Qualifications

• 3+ years of dedicated SEO experience with e-commerce revenue growth
• Demonstrated AEO/LLM expertise in AI-driven discovery
• Deep technical SEO capability: schema markup, site speed, crawl management
• E-commerce acumen: optimization of product feeds, navigation, PDPs
• Cross-functional leadership to align engineering, merchandising and marketing

Responsibilities

• Own and drive organic search roadmap across core site and Shopify storefronts
• Develop AI Engine Optimization strategies to maximize brand authority and content usefulness
• Optimize Shopify performance: taxonomy, PDPs, structured data, canonical tags
• Collaborate with D2C teams and Google Merchant Center to boost organic product visibility
• Maintain technical site health: crawlability, indexing, Core Web Vitals, performance
• Lead with IT and Web Dev to manage migrations and new features
• Create content strategies for search crawlers and LLM retrieval systems
• Define KPIs and dashboards linking traffic, revenue and AI citations to outcomes
• Evaluate enterprise SEO tools and AI-focused tracking platforms

Skills

SEO strategy

Shopify optimization

AEO/LLM expertise

Technical SEO

Cross-functional leadership

E-commerce/tech hardware

Job description

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi‑Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Position Overview

We are seeking a results-driven SEO & AI Search Optimization Manager to lead TP-Link’s organic search strategy across its corporate websites and Shopify e-commerce storefronts. This role will be responsible for driving organic traffic, customer acquisition, and direct-to-consumer revenue through a combination of technical SEO, content optimization, e-commerce best practices, and emerging AI Engine Optimization (AEO) strategies.

The ideal candidate brings experience in technical SEO, Shopify optimization, and search analytics, along with a strong understanding of how AI-powered platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews surface and recommend content. Working cross-functionally with web development, content, merchandising, and marketing teams, they will optimize site performance, improve search visibility, enhance product discoverability, and establish TP-Link as a trusted authority across both traditional search engines and AI-driven discovery channels. Success in this role will be measured by growth in organic revenue, search rankings, AI citations, website performance, and overall customer acquisition.

Responsibilities

• Holistic SEO & AEO Strategy: Own and execute the organic search roadmap across TP-Link’s core site architecture and Shopify e-commerce storefronts, driving attributable traffic, customer acquisition, and DTC revenue.
• Develop and execute an AI Engine Optimization (AEO/GEO) strategy to maximize TP-Link's brand authority, product citations, and recommendations across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• E-Commerce & Shopify Optimization: Optimize Shopify store performance, including collection page taxonomy, product listing pages (PDPs), structured data (Schema markup for hardware specs/pricing), internal linking, and canonical tag structures.
• Work with D2C team and Manage Google Merchant Center feed optimization in tandem with SEO to maximize organic product listings and Google Shopping visibility.
• Technical SEO & Site Health: Maintain technical site health across all domains: monitor crawlability, indexing, Core Web Vitals, site speed, JavaScript rendering, and mobile performance.
• Partner closely with IT, Web Development to prioritize technical backlogs and ensure seamless, risk-free migrations, platform updates, and new feature launches.
• Content & Keyword Discovery: Partner with Creative, Brand, and Content teams to produce, optimize, and structure content specifically formatted for both search crawlers and LLM retrieval systems.
• Analytics, Measurement & Vendor Management: Define organic KPIs and build reporting dashboards connecting traditional search traffic and LLM citation share directly to revenue and business outcomes.
• Evaluate, implement, and manage enterprise SEO tools (Google Search Console, SEMrush, Ahrefs, Botify) and emerging AEO tracking platforms (e.g., Profound).

Requirements

3+ years of dedicated SEO experience with a proven track record of growing organic revenue and traffic for e-commerce/DTC brands (Shopify experience strongly preferred).

Demonstrated AEO/LLM Expertise: Tactical experience optimizing content for AI-driven discovery, understanding how LLMs crawl, index, cite, and surface product recommendations.

Deep Technical SEO Capability: Hands-on mastery of schema markup (Product, FAQ, TechArticle), site speed optimization, structured data, crawl budget management, and URL architecture.

E-Commerce Acumen: Strong understanding of consumer electronics/tech hardware buyer journeys, faceted navigation optimization, and product feed management.

Cross-Functional Leadership: Ability to translate complex technical search requirements into clear business priorities for engineering, merchandising, and marketing teams.

Benefits

$100,000-$130,000

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Over four weeks of PTO per year
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone.