SEO/AEO Manager

Hyatt Hotels Corporation; Chicago (IL); On-site; USD 117,000 - 135,000; Full time

Benefits offered by this job

Free hotel stays

Flexible work schedule

Headspace subscription

Wellbeing programs

Paid time off

401K with company match

Job summary

Hyatt Hotels Corporation is seeking an enthusiastic SEO and GEO Manager to join our Global Media Team. You will drive high-quality organic traffic, maximize visibility across traditional search engines and AI-powered discovery platforms, and grow revenue through strategic affiliate partnerships.

This role requires strong technical SEO expertise, collaboration across Brand, Content, Digital Product, Engineering, Media, and Field Marketing, and a data-driven approach to discovery and growth.

Qualifications

• 5+ years of relevant professional experience in SEO or digital marketing.
• Excellent communication and presentation skills to translate complex concepts.
• Proven track record of driving growth through SEO strategy and execution.
• Strong technical, local, and content-focused SEO knowledge.

Responsibilities

• Develop and execute enterprise SEO and GEO strategies to drive organic visibility and direct bookings.
• Collaborate with Brand, Content, Digital Product, Engineering, Media, and regional teams to integrate SEO into campaigns and launches.
• Conduct technical audits covering site architecture, crawlability, indexation, speed, and structured data.
• Identify visibility gaps and content priorities across AI-powered discovery platforms.
• Develop content strategies based on keyword research and traveler intent.
• Guide optimization across metadata, headings, internal linking, taxonomy, and content formats.
• Assist in managing the affiliate marketing program to drive incremental revenue.
• Leverage analytics and tools to measure performance and communicate impact to stakeholders.
• Manage agency and vendor relationships and ensure accountability.
• Stay ahead of SEO, GEO, and AI-driven discovery trends.

Skills

SEO strategy

Content optimization

Analytics

Cross-functional collaboration

Technical SEO

AI search knowledge

Excel

Adobe Analytics

Education

Bachelor's degree

Tools

Screaming Frog

Botify

SEMRush

Ahrefs

Adobe Analytics

Job description

The Opportunity

Hyatt Hotels Corporation seeks an enthusiastic SEO and GEO Manager to join our Digital Marketing team. closely with the broader Content, Engineering, Product, and Field Marketing teams, where you'll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best and fastest-growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care for Our People

What sets us apart is our purpose-to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We're proud to have earned a place on Fortune's prestigious 100 Best Companies to Work For® list since 2013. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match

Who You Are

As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.

The Role

Hyatt seeks an enthusiastic, curious, and results-oriented SEO and GEO Manager to join the Global Media Team. This Manager will drive high-quality organic traffic, maximize visibility across traditional search engines and AI-powered discovery platforms, and grow revenue through strategic affiliate partnerships. The role combines technical SEO expertise, AI search strategy, content optimization, and affiliate program management to increase qualified traffic, direct bookings, and revenue. Working across Digital Product, Engineering, Content, Brand, Media, and Field Marketing, the Manager will help build a cohesive, data-driven discovery strategy that keeps Hyatt at the forefront of the evolving search landscape.

• Develop and execute enterprise SEO and GEO strategies that improve organic visibility, qualified traffic, conversions, and direct bookings in alignment with key business goals.
• Develop strategies to improve Hyatt's visibility, accuracy, authority, and citation presence across AI-powered search experiences, including ChatGPT, Google AI Overviews, Gemini, Perplexity, and emerging generative platforms.
• Collaborate cross-functionally with Brand, Content, Digital Product, Engineering, Media, and regional and property-level teams to integrate SEO and GEO best practices into campaigns, hotel launches, seasonal travel moments, destination content, product experiences, and technical roadmaps. Translate search insights into actionable briefs, standards, and training that support evergreen growth.
• Conduct technical audits covering site architecture, crawlability, indexation, crawl budget, page rendering, site speed, and structured data. Partner with Product and Engineering to resolve issues and provide SEO quality assurance for site releases, template changes, redesigns, and migrations.
• Identify visibility gaps, citation opportunities, competitive trends, and content priorities across AI-powered discovery platforms.
• Develop and execute search- and GEO-informed content strategies grounded in keyword research, prompt and topic analysis, traveler intent, competitive insights, and performance data.
• Guide optimization across metadata, headings, copy structure, internal linking, taxonomy, and content formats.
• Assist in the management of the affiliate marketing program including partner strategy, performance optimization, and measurement, to drive incremental revenue and customer acquisition.
• Leverage analytics, search intelligence, and affiliate platforms-including Adobe Analytics, Google Search Console, Botify, Semrush, Ahrefs, Screaming Frog, Profound, and Partnerize-to measure performance, identify opportunities, and communicate business impact to key stakeholders.
• Manage agency and vendor relationships, including project scope, deliverables, performance, and accountability.
• Stay at the forefront of developments in SEO, GEO, AEO, AI-powered discovery, and consumer search behavior, translating emerging trends into actionable business recommendations.

Qualifications

Experience Required:

• 5+ years of relevant professional experience in SEO, digital marketing, organic growth or related function
• Exceptional communication and presentation skills, with the ability to translate complex search concepts for technical and non-technical audiences.
• Demonstrated experience with SEO strategy and execution, with a proven track record of success in driving growth
• Exceptional technical, local, and content focused SEO knowledge
• Possess an innovative, problem-solving, and solutions-oriented mindset
• Exceptional organizational, presentation, and communication skills
• Ability to work independently and manage multiple projects simultaneously
• Strong analytical and excel skills, experience with Adobe Analytics a plus
• Proficiency with enterprise SEO software such as Screaming Frog, Botify, SEMRush, or Ahrefs.
• Understanding of front-end web technology including HTML, CSS, JavaScript.

Experience Preferred:

• Bachelor's degree from accredited 4-year institution
• Knowledge of AI search platforms and Generative Engine Optimization (GEO) strategies
• Experience managing Affiliate programs and working with Affiliate platforms
• Experience in hospitality a plus

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

We welcome you:

Research shows that individuals tend to apply to jobs only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? We'd love to consider your unique experiences and how you could make Hyatt even better.

The salary range for this position is $117,000 - $135,000

The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.

We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.