AI-Driven SEO & GEO Growth Manager

Hyatt; Chicago (IL); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Annual hotel stays

Flexible work schedule

Headspace subscription

Fitness center discount

Paid time off

Job summary

Hyatt Hotels Corporation seeks an enthusiastic SEO and GEO Manager to join our Digital Marketing team in Chicago. You will drive high-quality organic traffic, maximize visibility across search engines and AI-powered discovery platforms, and grow revenue through strategic affiliate partnerships.

The role combines technical SEO, AI search strategy, content optimization, and cross-functional collaboration with Brand, Content, Digital Product, Engineering, Media, and Field Marketing to deliver a

Responsibilities

• Develop and execute enterprise SEO and GEO strategies that improve organic visibility, qualified traffic, conversions, and direct bookings in alignment with key business goals.
• Develop strategies to improve Hyatt's visibility, accuracy, authority, and citation presence across AI-powered search experiences, including ChatGPT, Google AI Overviews, Gemini, Perplexity, and emerging generative platforms.
• Collaborate cross-functionally with Brand, Content, Digital Product, Engineering, Media, and regional and property-level teams to integrate SEO and GEO best practices into campaigns, hotel launches, seasonal travel moments, destination content, product experiences, and technical roadmaps. Translate search insights into actionable briefs, standards, and training that support evergreen growth.
• Conduct technical audits covering site architecture, crawlability, indexation, crawl budget, page rendering, site speed, and structured data. Partner with Product and Engineering to resolve issues and provide SEO quality assurance for site releases, template changes, redesigns, and migrations.
• Identify visibility gaps, citation opportunities, competitive trends, and content priorities across AI-powered discovery platforms.
• Develop and execute search- and GEO-informed content strategies grounded in keyword research, prompt and top

Job description

Hyatt Hotels Corporation seeks an enthusiastic SEO and GEO Manager to join our Digital Marketing team in Chicago. You will drive high-quality organic traffic, maximize visibility across search engines and AI-powered discovery platforms, and grow revenue through strategic affiliate partnerships.

The role combines technical SEO, AI search strategy, content optimization, and cross-functional collaboration with Brand, Content, Digital Product, Engineering, Media, and Field Marketing to deliver a