Senior SEO Strategy Lead (SEO, AEO, GEO)

Candidate; San Francisco (CA); Hybrid; USD 196,000 - 245,000; Full time

Job summary

Airbnb is seeking a Senior Growth Marketing Lead, SEO, AEO, GEO to own the organic growth strategy and drive AI-assisted discovery. You will write SQL, size opportunities from data, and ship scalable SEO programs across technical SEO and content strategy.

You will lead cross-functional teams with product and engineering, build measurement frameworks, and demonstrate revenue impact through AI-enabled search visibility and AI citations.

Qualifications

• 10+ years in SEO, including leadership with execs
• Strong SQL skills and data-driven decision making
• Experience shipping SEO programs at scale
• Expertise in technical SEO and content strategy
• Knowledge of AI-powered search dynamics

Responsibilities

• Own organic growth strategy across SEO, AEO, GEO
• Manage content strategy and briefs for landing pages
• Run data analyses in SQL and drive launches
• Lead cross-functional partnerships with product and engineering
• Improve AI model understanding of Airbnb listings and policies
• Build measurement framework for SEO, AEO, GEO with dashboards
• Translate complex concepts into clear business narratives for leaders

Skills

SQL

Leadership

Analytics

Technical SEO

Content strategy

Cross-functional collaboration

Python

BigQuery

Education

Bachelor's degree or equivalent

Tools

Python

BigQuery

Job description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join

Organic search is one of Airbnb's largest and most efficient acquisition channels, and the rise of AI answer engines is reshaping how travelers discover places to stay, things to do, and trusted Hosts. This role sits at the intersection of growth marketing, content strategy, and emerging AI search behavior, partnering closely with product, engineering, content, and data science teams to make Airbnb the trusted source that search engines and AI models cite.

The Difference You Will Make

As Senior Growth Marketing Lead, SEO, AEO, GEO, you will own the strategy and day-to-day execution for how Airbnb shows up in Google, AI Overviews, ChatGPT, Gemini, Perplexity, and the assistants that come next. You are an execution-focused operator with a career built in SEO — you write your own SQL, size opportunities from raw data, and ship. Success in this role means measurable gains in organic visibility, rankings, AI citations, traffic, bookings, and downstream conversion, along with a measurement framework that proves the business value of organic channels. This is a chance to define what AEO and GEO mean for Airbnb and build the playbook others follow.

A Typical Day

• Own the organic growth strategy and content roadmap across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) — covering technical SEO, content, on-site experience, and visibility in AI assistants such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
• Manage internal content strategy for these acquisition channels: set priorities, briefs, templates, and quality standards for content and landing pages that drive organic and AI-referred traffic.
• Run the channel hands-on — pull and analyze your own data in SQL, size opportunities, prioritize by impact, and drive launches and experiments from backlog to measured result.
• Lead cross-functional relationships with product and engineering teams, embedding SEO and AEO best practices into web properties, app surfaces, and structured data.
• Improve how well AI models understand Airbnb's listings, product, and policies so they represent Airbnb accurately and cite it as a source.
• Build and evolve the measurement framework for SEO, AEO, and GEO — attribution models, leading and lagging indicators, dashboards, and revenue impact — including the ability to demonstrate the value of work that's difficult to attribute, such as preventive technical work or emerging AI channels.
• Establish Airbnb's point of view on how AI-generated answers are reshaping travel discovery, and translate complex technical concepts into clear business narratives for senior leaders.

Your Expertise

• 10+ years of experience in SEO, including 2+ years in a senior/leadership capacity engaging with executives.
• Strong SQL skills, writing your own queries to analyze crawl, log, search console, and conversion data without relying on analysts for core questions.
• Proven track record of shipping SEO programs at scale and driving significant organic growth, from prioritization through launch and measurement.
• Expertise in both technical SEO and content strategy, including site architecture, structured data, indexation, and content quality.
• Working knowledge of how AI-powered search and answer engines operate (LLM-based retrieval, citation behavior, entity recognition), with a clear point of view on how to optimize for them.
• Strong analytical foundation, comfortable with attribution challenges and building measurement frameworks that quantify the business impact of organic channels.
• Experience working cross-functionally with engineering, product, content, and data science teams to implement SEO and AEO improvements at scale, and a track record of developing and retaining high-performing teams.
• Preferred: experience in a two-sided marketplace or travel business where listing, location, and user-generated content pages are major organic surfaces; background in international SEO across multiple markets and languages; experience building programmatic or product-led SEO at scale; early-mover experience in AEO/GEO visibility monitoring and optimization; hands‑on skill with Python, BigQuery, or similar tools and log/crawl analysis at scale.
• Bachelor's degree or equivalent combination of education and progressive experience.

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively‑led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [e-mail]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

Equal Employment Opportunity:

Airbnb values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Airbnb are considered without regard to race, color, religion, national origin, age, gender, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, gender expression, sexual orientation, or any other legally protected characteristic.

How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Pay Range$196,000—$245,000 USD

Reasonable Accommodations:

We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.