SEO/AEO Manager

Hyatt; Chicago (IL); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Annual hotel stays

Flexible work schedule

Headspace subscription

Fitness center discount

Paid time off

Job summary

Hyatt Hotels Corporation seeks an enthusiastic SEO and GEO Manager to join our Digital Marketing team in Chicago. You will drive high-quality organic traffic, maximize visibility across search engines and AI-powered discovery platforms, and grow revenue through strategic affiliate partnerships.

The role combines technical SEO, AI search strategy, content optimization, and cross-functional collaboration with Brand, Content, Digital Product, Engineering, Media, and Field Marketing to deliver a

Responsibilities

• Develop and execute enterprise SEO and GEO strategies that improve organic visibility, qualified traffic, conversions, and direct bookings in alignment with key business goals.
• Develop strategies to improve Hyatt's visibility, accuracy, authority, and citation presence across AI-powered search experiences, including ChatGPT, Google AI Overviews, Gemini, Perplexity, and emerging generative platforms.
• Collaborate cross-functionally with Brand, Content, Digital Product, Engineering, Media, and regional and property-level teams to integrate SEO and GEO best practices into campaigns, hotel launches, seasonal travel moments, destination content, product experiences, and technical roadmaps. Translate search insights into actionable briefs, standards, and training that support evergreen growth.
• Conduct technical audits covering site architecture, crawlability, indexation, crawl budget, page rendering, site speed, and structured data. Partner with Product and Engineering to resolve issues and provide SEO quality assurance for site releases, template changes, redesigns, and migrations.
• Identify visibility gaps, citation opportunities, competitive trends, and content priorities across AI-powered discovery platforms.
• Develop and execute search- and GEO-informed content strategies grounded in keyword research, prompt and top

Job description

The Opportunity

Hyatt Hotels Corporation seeks an enthusiastic SEO and GEO Manager to join our Digital Marketing team. closely with the broader Content, Engineering, Product, and Field Marketing teams, where you'll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best and fastest-growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.

As we continue to grow, we never lose sight of what's most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care for Our People

What sets us apart is our purpose-to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We're proud to have earned a place on Fortune's prestigious 100 Best Companies to Work For® list since 2013. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.

We're proud to offer exceptional corporate benefits which include:

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match

Who You Are

As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.

The Role

Hyatt seeks an enthusiastic, curious, and results-oriented SEO and GEO Manager to join the Global Media Team. This Manager will drive high-quality organic traffic, maximize visibility across traditional search engines and AI-powered discovery platforms, and grow revenue through strategic affiliate partnerships. The role combines technical SEO expertise, AI search strategy, content optimization, and affiliate program management to increase qualified traffic, direct bookings, and revenue. Working across Digital Product, Engineering, Content, Brand, Media, and Field Marketing, the Manager will help build a cohesive, data-driven discovery strategy that keeps Hyatt at the forefront of the evolving search landscape.

• Develop and execute enterprise SEO and GEO strategies that improve organic visibility, qualified traffic, conversions, and direct bookings in alignment with key business goals.
• Develop strategies to improve Hyatt's visibility, accuracy, authority, and citation presence across AI-powered search experiences, including ChatGPT, Google AI Overviews, Gemini, Perplexity, and emerging generative platforms.
• Collaborate cross-functionally with Brand, Content, Digital Product, Engineering, Media, and regional and property-level teams to integrate SEO and GEO best practices into campaigns, hotel launches, seasonal travel moments, destination content, product experiences, and technical roadmaps. Translate search insights into actionable briefs, standards, and training that support evergreen growth.
• Conduct technical audits covering site architecture, crawlability, indexation, crawl budget, page rendering, site speed, and structured data. Partner with Product and Engineering to resolve issues and provide SEO quality assurance for site releases, template changes, redesigns, and migrations.
• Identify visibility gaps, citation opportunities, competitive trends, and content priorities across AI-powered discovery platforms.
• Develop and execute search- and GEO-informed content strategies grounded in keyword research, prompt and top