SEO & AEO Growth Lead for AI-Driven Platforms

Sprites; San Francisco (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

Campfire is seeking an experienced Head of SEO to own the organic growth strategy for its next-gen core accounting platform. You’ll drive keyword research, site architecture, technical SEO and on-page optimization to fuel pipeline.

You’ll build an AI/LLM-aware answer engine, align with Content and Storytelling, collaborate with Social Media, and oversee measurement, reporting, and link-building programs.

Qualifications

• 7+ years in B2B SEO with proven pipeline impact.
• Hands-on with Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, CMS.
• Working understanding of how LLM-based search and answer engines retrieve, rank and cite sources; view on AEO.
• Strong technical SEO fundamentals; can write specs engineers can act on.
• Content strategy: brief writers, edit for clarity, and define source-worthy pages.
• Analytical and structured; build measurement before you scale.

Responsibilities

• Own the organic strategy and roadmap: keyword and topic research, site architecture, technical SEO, on-page and internal linking, tied to pipeline.
• Build the answer-engine optimization program: identify LLM questions, structure content, and track citations.
• Co-plan with Content/Storytelling: own search-intent content and align calendar and voice.
• Collaborate with Social Media on Reddit/community to boost AEO visibility.
• Own technical SEO health with web owner/agency: crawlability, Core Web Vitals, structured data, migrations.
• Build measurement for rankings, organic pipeline, AI-visibility, and reporting.
• Run digital PR and link-earning programs based on original data/tools/research.

Skills

SEO strategy

Technical SEO

Content strategy

Analytics

CMS familiarity

LLM-aware SEO

AEO knowledge

Google Search Console

GA4

Ahrefs

Semrush

Screaming Frog

Python

SQL

Tools

Google Search Console

GA4

Ahrefs

Semrush

Screaming Frog

Job description

Campfire is seeking an experienced Head of SEO to own the organic growth strategy for its next-gen core accounting platform. You’ll drive keyword research, site architecture, technical SEO and on-page optimization to fuel pipeline.

You’ll build an AI/LLM-aware answer engine, align with Content and Storytelling, collaborate with Social Media, and oversee measurement, reporting, and link-building programs.