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Senior Writer and Producer, Marketing & Brand

CBS News and Stations

New York (NY)

On-site

USD 95,000 - 120,000

Full time

12 days ago

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Job summary

An established industry player seeks a Senior Writer and Producer to lead innovative marketing and content campaigns. This role involves collaborating with various departments to enhance brand strategies and uphold brand standards across platforms. The ideal candidate will have extensive experience in promotion and production, with a strong focus on communication and problem-solving skills. Join a dynamic team dedicated to delivering high-quality journalism and impactful marketing initiatives in a fast-paced environment.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Life Insurance

Disability Benefits

Tuition Assistance

Paid Time Off

Qualifications

7+ years of experience in promotion and production.
Strong proficiency in graphic design and editing.

Responsibilities

Develop brand and marketing executions across platforms.
Create marketing messages for community partners and clients.

Skills

Communication Skills

Graphic Design

Editing

Problem-Solving

Education

Bachelor's Degree in Communications or Marketing

Tools

Production Systems

Senior Writer and Producer, Marketing & Brand

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Senior Writer and Producer, Marketing & Brand

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CBS News and Stations’ flagship station WCBS, CBS New York is looking for a hardworking, innovative, and detailed Senior Writer/Producer ready to tackle a growing leadership role in our Creative Services Department! Working with the VP of Brand and Marketing, the ideal candidate will build and lead dynamic marketing and content campaigns and help develop long-term brand strategies.

RESPONSIBILITIES:

Work closely with VP of Brand and Marketing to develop all aspects of brand and marketing executions across platforms.
Collaborate with News Director and News Team to ensure alignment with the overall brand strategy. Must be a relationship builder between Creative Services and News to improve the bond between brand marketing and news storytelling.
Uphold brand standards and guidelines across all platforms, maintain workflows and enhance operational procedures.
Connect with research teams to understand viewer insights and translate those insights into data-driven branding strategies and campaigns.
Take the lead in creating and writing marketing messages for community partners, commercial clients and internal partners.
Help develop media plans and media buying campaigns.

REQUIRED QUALIFICATIONS:

Candidates with 7+ years of experience in promotion and production are encouraged to apply.
Excellent communication skills. Successful candidates will work closely in a “hands-on” role with multiple departments to facilitate marketing and partnership campaigns.
Proven problem-solving skills and the ability to achieve results are important.
A strong proficiency in graphic design, editing, production systems, and software is also required.
Previous experience in the field of mass media, communications, marketing, or advertising would be a plus.

This is a position covered under a collective bargaining agreement with the Writers Guild of America East.

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network, CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.

Organizations that wish to receive job vacancy notices from this posting’s television station should contact sf_recruitingsupport@paramount.com.

Additional Information

Hiring Salary Range: $95,836.00 - 120,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing, Public Relations, and Writing/Editing
Industries
Entertainment

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