Senior Web3 Ecosystem Marketing Lead

Alchemy; United States; On-site; USD 150,000 - 210,000; Full time

Job summary

Alchemy is seeking a Senior Ecosystem Marketing Manager to own and scale its presence across the Web3 ecosystem, managing chain partnerships, infrastructure providers, channel partners like AWS, and key customers in Web3 native and traditional finance verticals.

You will develop strategic alliances with chains, protocols, and enterprise customers, and design joint campaigns, thought leadership programs, and co-branded content to expand brand reach.

Qualifications

• 5+ years in ecosystem/partner/strategic marketing within crypto or developer infrastructure.
• Existing relationships across the Web3 ecosystem; you’re not starting from zero.
• Proven track record building ecosystem/partner marketing strategy and distributing at scale.
• Experience executing joint campaigns, co-marketing programs, and events with ecosystem partners.
• Strong understanding of blockchain landscape including L1s/L2s, DeFi, infrastructure wallets and developer tooling.

Responsibilities

• Develop and own the ecosystem marketing strategy across chain partnerships, infrastructure partners, channel partners (e.g., AWS), and key customers spanning Web3 native and TradFi verticals.
• Build and deepen strategic relationships with ecosystem players, including chains, protocols, technology partners, and enterprise customers, to create mutual distribution opportunities.
• Design and execute joint campaigns, co-branded content, co-hosted events, and thought leadership programs that amplify Alchemy's brand across partner channels and audiences.
• Drive ecosystem distribution at scale by identifying and activating opportunities to leverage partner channels (newsletters, events, social, developer communities) to expand Alchemy's reach and brand awareness.
• Host and coordinate thought leadership workshops, panels, and executive roundtables with key ecosystem players to reinforce Alchemy's position as the foundational infrastructure layer for onchain development.
• Keep a pulse on the TradFi to onchain movement, tracking how institutions like JP Morgan, Visa, MasterCard, and Coinbase are adopting blockchain and identifying marketing opportunities at the intersection of traditional finance and Web3.
• Monitor and engage with emerging trends including stablecoins, RWA tokenization, deposit tokens, institutional staking, and agentic commerce (AI agents on blockchain rails), positioning Alchemy as the infrastructure powering these movements.
• Collaborate cross functionally with Product Marketing, Sales, Partnerships, and Content to ensure ecosystem marketing efforts are tightly aligned with Alchemy's GTM strategy and revenue goals.
• Build and maintain a comprehensive ecosystem map, tracking key players, partnership health, co-marketing pipeline, and campaign impact across verticals.
• Report on ecosystem marketing performance, providing clear metrics and insights to leadership on brand awareness, partner engagement, and pipeline contribution.

Skills

Ecosystem marketing

Partner marketing

Strategic marketing

Web3

Blockchain knowledge

Job description

Alchemy is seeking a Senior Ecosystem Marketing Manager to own and scale its presence across the Web3 ecosystem, managing chain partnerships, infrastructure providers, channel partners like AWS, and key customers in Web3 native and traditional finance verticals.

You will develop strategic alliances with chains, protocols, and enterprise customers, and design joint campaigns, thought leadership programs, and co-branded content to expand brand reach.