Platform Product Marketing Lead - Web3 and DevTools

The Bitcoin Street Journal; New York (NY); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401k plan

Unlimited PTO

Job summary

Alchemy is seeking a Product Marketing Manager, Platform, to launch targeted campaigns across its full platform and own always-on content. You will drive strategy, tactics, and measurement from kickoff to report-out, collaborating with Product Marketing and DevRel early on to build domain authority.

You’ll own end-to-end campaigns, from positioning to activation, and will delegate execution while maintaining accountability for outcomes, timelines, and impact on activation and cross-sell across

Qualifications

• Experience selling to developers on an API-first product.
• Own a campaign end-to-end: align stakeholders, launch, measure and report.
• Curiosity and love of learning across a platform.
• Creative instincts for branding and campaigns.
• Experience leading large, high-visibility projects.
• Strong cross-functional collaboration with Product & Engineering.
• Bias for speed and pragmatism in execution.
• Enthusiasm for AI's impact on marketing and developer tools.

Responsibilities

• Launch targeted campaigns across product launches and new verticals, from strategy to report-out.
• Shape platform positioning and connect campaigns to Alchemy’s narrative.
• Own a pillar of always-on content for mid- and bottom-funnel activation.
• Deep-dive into product areas to spot new campaigns and market opportunities.
• Generate ideas for new markets and verticals backed by audience insights.
• Collaborate with DevRel to produce technical content and tutorials.
• Contribute creative concepts for campaigns beyond technical announcements.
• Delegate execution while owning outcomes, timelines, and metrics.
• Build trust with Product, Engineering, and DevRel for repeat collaboration.

Skills

Developer marketing

Campaign ownership

Cross-functional collaboration

API-first product

Data-driven

Job description

Alchemy is seeking a Product Marketing Manager, Platform, to launch targeted campaigns across its full platform and own always-on content. You will drive strategy, tactics, and measurement from kickoff to report-out, collaborating with Product Marketing and DevRel early on to build domain authority.

You’ll own end-to-end campaigns, from positioning to activation, and will delegate execution while maintaining accountability for outcomes, timelines, and impact on activation and cross-sell across