Senior Web Strategist

GuideStone Financial Resources; United States; On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Generous benefits package

Flexible work schedules

Community outreach

Tuition reimbursement

Job summary

GuideStone Financial Resources in Dallas, TX seeks a digital marketing professional to manage web content, analytics, SEO/SEM campaigns and digital strategy across public and private sites. You will lead cross-functional collaboration to optimize content and user experience, with a focus on measurable results.

Ideal candidates have a strong CMS (Sitecore), HTML/CSS, and Google Analytics background, plus the ability to translate technical topics for business stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Computer Science, Digital Marketing or related field.
• 5+ years of experience in digital marketing or related field.
• Proficient in CMS (Sitecore) and HTML/CSS.
• Experience with Google Analytics and Google Ads.

Responsibilities

• Web Content Management: Collaborate with business units to modify content on public and private websites using Sitecore.
• Analytics: Run GA, CMS and Forms reports; analyze data to improve engagement, SEO/SEM, and campaigns.
• SEO/Paid Ads: Support paid search/social campaigns; research and implement SEO/SEM best practices.
• Strategy: Perform web competitor analysis, IA strategy, personalization, form logic, UX best practices.

Skills

Analytical thinking

Communication

Project management

Cross-functional collaboration

Time management

Education

Bachelor's degree in Marketing, Computer Science, Digital Marketing or related

Tools

Sitecore CMS

HTML/CSS

Google Analytics

Google Ads

Job description

Experience GuideStone!

We are an innovative organization that invests in the spiritual, relational, financial, physical and professional development of our employees. We have a culture that values excellence, teamwork, humility, integrity, compassion and stewardship.

What We Offer You!

• Generous benefits package
• Flexible work schedules
• The opportunity to be involved in community outreach
• Tuition reimbursement

What You'll Do:

• Web Content Management: Collaborate with business units in recommending/modifying content on the public and private websites (landing pages, vanity URLs, QR codes, microsites, forms, etc.) Become proficient in the CMS features (Sitecore) Create and manage the execution of measurable, brand-building, web campaigns aligned with key objectives and priorities.
• Analytics: Perform Web-related tracking and analytics. Run Google Analytics, CMS and Forms reports for stakeholders and internal clients. Analyze data to recommend improvements for web engagement, lead generation, SEO/SEM, marketing campaigns and digital product improvement.
• SEO/Paid Ads: Provide support for paid search and paid social campaigns (keyword research, strategy, stats, troubleshooting, etc). Research, recommend and implement SEO/SEM best practices.
• Strategy: As needed, perform web competitor analysis, information architecture strategy, personalization implementation, form logic and more. Stay up to date with the latest digital marketing trends and website best practices. Implement and maintain best UX practices across GuideStone’s digital presence.
• Testing: Perform website and development testing as needed. Consistently test web pages for various mobile devices and browsers. Optimize site content and media for the best overall user experience.
• General: Must understand the full digital marketing mix and be able to communicate technical aspects of a campaign easily. Other duties may be assigned.

What You'll Need:

• Bachelor’s degree in Marketing, Computer Science, Digital Marketing or related degree.
• At least 5 years of experience in digital marketing or a related field.
• Strong and proven track record/performance in managing complex projects.
• Proficient in web content management systems (CMS), preferred Sitecore.
• Proficient knowledge of HMTL and CSS.
• Working knowledge of Google Analytics.
• Exposure to Google Ads.
• Ability to communicate complex technical topics to business personnel.
• Knowledge of current web tools and the ability to learn technical information quickly.
• Ability to prioritize multiple tasks simultaneously with interruptions and time constraints.
• Strong interpersonal skills and the ability to work cross-functionally with other teams and departments.
• Highly self-motivated.
• Proficient skills in MS Office and appropriate GuideStone system applications.
• Must have complete confidentiality regarding GuideStone business matters.

Headquartered in Dallas, Texas, GuideStone is one of the historic boards of the Southern Baptist Convention (SBC).

Since our beginning more than a century ago, we have answered the call to support and serve ministers and their families. Our vision is to help every servant of Christ finish well. Today, that same commitment continues and has expanded as we offer a full suite of retirement, insurance and investment solutions. We also stay true to the heart of our ministry through Mission:Dignity - which provides retirement-aged SBC ministers, workers and their widows with financial assistance and dignity. Across every season, we help ministries and faith-aligned individuals steward their resources well so they can more freely answer their calling. GuideStone affirms the beliefs and statement of faith adopted by the SBC. These beliefs shape GuideStone’s mission and help serve as the foundation for its employment policies and procedures.

What We Offer:

• Flexible work schedules
• Community outreach
• Generous benefits package
• Tuition reimbursement

Learn more about what we offer at https://www.guidestone.org/About-Us/Careers/Benefits