Senior Web Experience & Growth Operations Lead

Cloud Software Group, LLC; New Jersey; On-site; USD 115,000 - 173,000; Full time

Job summary

Citrix is seeking a Senior Web Experience/Operations Manager to own the execution, optimization, and governance of citrix.com. You will bridge Marketing, Product Marketing, IT, and agencies to deliver high‑quality web experiences that drive growth and engagement.

This business-focused role turns marketing requirements into measurable outcomes, balancing hands-on execution with strategic thinking and governance across the Citrix digital ecosystem.

Qualifications

• 8+ years of experience managing enterprise websites.
• Experience with Adobe Experience Manager (AEM) or similar CMS.
• Strong knowledge of publishing workflows and content governance.
• Experience supporting demand generation or digital marketing programs.
• Working knowledge of SEO principles.
• Experience with analytics platforms such as Google Analytics 4.
• Excellent communication and organizational skills.

Responsibilities

• Own the day-to-day execution of website updates, landing pages, campaign destinations, promotional content, and business-critical web experiences.
• Build, edit, and publish content within Adobe Experience Manager (AEM) and related digital platforms.
• Ensure all web experiences align with brand, messaging, accessibility, and user experience standards.
• Partner with Product Marketing, Content Strategist, Campaign Marketing, Partner Marketing, ABM, and Corporate Communications teams to support business priorities.
• Manage web governance processes, publishing workflows, approval processes, and content standards.
• Ensure consistency across templates, content types, navigation structures, and user journeys.
• Maintain quality assurance standards and coordinate user acceptance testing (UAT) before publication.
• Manage website backlog, intake processes, and prioritization in partnership with stakeholders.
• Analyze website performance using GA4 and related analytics platforms.
• Identify opportunities to improve engagement, user journeys, AI citations, and content effectiveness.
• Develop actionable recommendations based on customer behavior and performance insights.
• Work with agencies to track, report and improve LLM/AI visibility and close the feedback loop with content teams and product marketing.
• Serve as Marketing's primary liaison for website-related initiatives.
• Partner closely with IT teams responsible for platform infrastructure, integrations, templates, and technical architecture.
• Coordinate with external agencies and vendors to deliver enhancements, fixes, and optimization initiatives.
• Facilitate alignment between stakeholders while driving projects to completion.
• Support SEO/GEO best practices across site content, metadata, taxonomy, redirects, and content structure.
• Partner with content creators to improve discoverability and customer engagement.
• Monitor site health and collaborate with technical teams on SEO/GEO enhancements.

Skills

Project management

Stakeholder management

Content governance

Analytical thinking

Communication

Tools

Adobe Experience Manager (AEM)

Google Analytics 4

Job description

Citrix is seeking a Senior Web Experience/Operations Manager to own the execution, optimization, and governance of citrix.com. You will bridge Marketing, Product Marketing, IT, and agencies to deliver high‑quality web experiences that drive growth and engagement.

This business-focused role turns marketing requirements into measurable outcomes, balancing hands-on execution with strategic thinking and governance across the Citrix digital ecosystem.