Senior Web Experience & Operations Lead

Cloud Software Group, LLC; Naperville (IL); On-site; USD 115,000 - 173,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) plan

Job summary

Citrix is seeking a highly motivated Senior Web Experience Manager to own the execution, optimization, and governance of the Citrix.com digital experience. You will bridge marketing, IT, and agency partners to ensure growth, engagement, and AI visibility across the Citrix ecosystem.

The role focuses on turning marketing requirements into high-quality web experiences that drive measurable outcomes without being a software development position.

Qualifications

• 8+ years of experience managing enterprise websites or digital experiences.
• Experience working within Adobe Experience Manager (AEM) or similar CMS platforms.
• Strong understanding of website publishing workflows and content governance.
• Experience supporting demand generation, campaign marketing, or digital marketing programs.
• Working knowledge of SEO principles and website optimization.
• Experience with analytics platforms such as Google Analytics 4.
• Strong project management and stakeholder management skills.
• Excellent communication and organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Own the day-to-day execution of website updates, landing pages, campaign destinations, promotional content, and business-critical web experiences.
• Build, edit, and publish content within Adobe Experience Manager (AEM) and related digital platforms.
• Ensure all web experiences align with brand, messaging, accessibility, and user experience standards.
• Partner with Product Marketing, Content Strategist, Campaign Marketing, Partner Marketing, ABM, and Corporate Communications teams to support business priorities.
• Manage web governance processes, publishing workflows, approval processes, and content standards.
• Ensure consistency across templates, content types, navigation structures, and user journeys.
• Maintain quality assurance standards and coordinate user acceptance testing (UAT) before publication.
• Manage website backlog, intake processes, and prioritization in partnership with stakeholders.
• Analyze website performance using GA4 and related analytics platforms.
• Identify opportunities to improve engagement, user journeys, AI citations, and content effectiveness.
• Develop actionable recommendations based on customer behavior and performance insights.
• Work with agencies to track, report and improve LLM/AI visibility and close the feedback loop with content teams and product marketing.
• Serve as Marketing's primary liaison for website-related initiatives.
• Partner closely with IT teams responsible for platform infrastructure, integrations, templates, and technical architecture.
• Coordinate with external agencies and vendors to deliver enhancements, fixes, and optimization initiatives.
• Facilitate alignment between stakeholders while driving projects to completion.
• Support SEO/GEO best practices across site content, metadata, taxonomy, redirects, and content structure.
• Partner with content creators to improve discoverability and customer engagement.
• Monitor site health and collaborate with technical teams on SEO/GEO enhancements.

Skills

Website experience management

Project management

Stakeholder management

SEO knowledge

Analytics (GA4)

Communication

Organizational skills

Tools

Adobe Experience Manager (AEM)

Click-up

Jira

Job description

Citrix is seeking a highly motivated Senior Web Experience Manager to own the execution, optimization, and governance of the Citrix.com digital experience. You will bridge marketing, IT, and agency partners to ensure growth, engagement, and AI visibility across the Citrix ecosystem.

The role focuses on turning marketing requirements into high-quality web experiences that drive measurable outcomes without being a software development position.