Senior Web Content Specialist

Nashville Public Radio; Baltimore (MD); On-site; USD 72,000 - 80,000; Full time

Job summary

University of Maryland, Baltimore (UMB) School of Pharmacy seeks a Senior Web Content Specialist for the Office of Communication and Marketing. The role oversees content for the SOP public website and affiliate sites, ensuring accurate information and strong branding.

You’ll write for the News Center and manage CMS updates. Responsibilities include maintaining information architecture, applying WCAG 2.1 accessibility standards, and collaborating with faculty and staff to keep content current and

Qualifications

• Bachelor's degree in public relations, communications, journalism, marketing, or closely related field.
• Four years of experience in communications, journalism, marketing, or web development.
• Proficiency with content management systems and web analytics.
• Knowledge of WCAG 2.1 web accessibility standards and implementation.

Responsibilities

• Create, develop, and control content for internet applications to communicate the School's web brand.
• Write feature stories, blogs, and homepage content.
• Maintain faculty, department, and program pages and profiles.

Skills

Web content management

CMS proficiency

Editing & writing

Brand management

Education

Bachelor's degree in related field

Job description

University of Maryland, Baltimore (UMB) School of Pharmacy (SOP) is currently seeking a Senior Web Content Specialist for the Office of Communication and Marketing team within the Dean’s Administration. The Senior Web Content Specialist manages content for the School of Pharmacy’s public website (www.pharmacy.umaryland.edu) and affiliate websites, including the News Center, Inside SOP blog, and the School’s section of the campus Elm website. This person provides strategic oversight of the School’s online brand and web presences, implements content in the CMS, and conducts day-to-day management of web content, including curation and generation of new content that promotes the School’s mission and values. Content management tasks include performing regular updates across the site, maintaining website accessibility, and working with departments, centers, programs, and the School’s faculty and staff members to ensure that content is accurate and appropriate. The position also serves as the primary writer for the School’s online News Center, writing and publishing stories about School events, grants, contracts, initiatives, academics, research, and practice programs.

Established in 1841, the University of Maryland School of Pharmacy (UMSOP) is the fourth oldest school of pharmacy in the United States. As a leader in pharmacy education, scientific discovery, patient care, and community engagement; the School conducts cutting‑edge research and engages in a wide variety of professional practice activities to improve the health and well‑being of citizens in the state of Maryland and beyond.

UMB is a public university and constituent institution of the University System of Maryland. All employees are expected to work primarily physically within the State of Maryland.

Benefits

UMB offers a comprehensive benefits package that prioritizes wellness, work/life balance, and professional development. This position participates in a retirement program that must be selected and is effective on your date of hire. Exempt regular staff receive a generous leave package that includes over 4 weeks of vacation accrued each year, paid holidays, personal leave, unlimited accrual of sick time, and comprehensive health insurance; professional learning and development programs; tuition remission for employees and their dependents at participating University System of Maryland schools; and flexible work schedules and teleworking options (if applicable per job).

Employees whose job duties require them to work in a clinical setting or at clinical or field sites are required to comply with the COVID-19 vaccine requirements of those specific sites. For additional information on protocols and exemptions, please visit the COVID-19 website.

For more information, please visit HR Benefits at https://www.umaryland.edu/hrs/benefits/

For information regarding UMB Employee Perks, please visit https://www.umaryland.edu/hr/benefits-and-well-being/benefits-programs-and-perks/

Primary Duties

• Create, develop, and control content for Internet-based applications to meet the needs of the School’s web brand to communicate internally and externally.
• Write content for the School’s website, including feature stories, blog posts, and other content for the homepage and interior pages.
• Work with School faculty on the creation and maintenance of faculty profile websites and department, center, and program pages.
• Maintain the information architecture of the website.
• Develop a review schedule to ensure departments, programs, centers, and faculty profile content on the School’s website is current.
• Identify and implement web content strategies to improve internal and external communications. Create and implement templates for new websites and pages for School events, programs, and initiatives.
• Acts as an editor in gathering, writing, and organizing information for the web, including current and future informational materials. This may include: individual meetings with members of the School community, monitoring communications within the School, acting as a central point of contact for web content and special projects.
• Manage web-based initiatives requiring technical assistance, including special website design initiatives, development of specialized graphics/images for use on the web and special event web sites and RSVP forms.
• Coordinate with the School’s administration, instructional technology staff, web development staff, and campus communications staff on design implementation and accessibility of the School’s websites.
• Maintain compliance with W3C Web Content Accessibility Guidelines (WCAG 2.1 or higher) .
• Design custom site analytics reporting for departments, centers, programs, and faculty.
• May perform administrative responsibilities, such as assisting with events.
• Be cross‑trained on marketing and communications platforms such as social media and Constant Contact to provide coverage and ongoing communications when fellow team members are absent.
• Perform other duties as assigned within the scope of this role.

Minimum Qualifications

EDUCATION:

Bachelor's degree in public relations, computer science, communications, marketing, journalism, business administration, or closely related field. Bachelor’s in English preferred.

EXPERIENCE:

Four (4) years of experience in communications, journalism, technical writing, marketing, or web development. Experience in writing for an educational institution or on scientific topics for broad audiences is strongly preferred.

Knowledge, Skills, And Abilities

• Demonstrated knowledge and understanding of best practices for web writing and editing, knowledge of writing content specifically for the web.
• Expertise in using the web for brand management and development.
• Demonstrated proficiency using content management systems to edit and develop new content, experience using Terminal 4 preferred.
• Knowledge of WCAG 2.1 web accessibility standards and implementation experience. Experience supporting WCAG 2.1 Level AA accessibility compliance preferred.
• Strong grammar and editing skills, with ability to write in a variety of styles for multiple audiences, and evaluate copy for clarity, consistency, and accuracy.
• Knowledge of position requirements.
• Knowledge of all applicable requirements, regulations, and laws.
• Skill in effective use of applicable technology/systems.
• Ability to effectively communicate both verbal and written thoughts, ideas, and facts.
• Ability to work cooperatively with others and independently.
• Ability to demonstrate, understand, apply, and adhere to the UMB Core Values of Respect and Integrity, Well‑being and Sustainability, Equity and Justice, and Innovation and Discovery.

HIRING RANGE:

$72,000 - $80,000 per year / Commensurate with education and experience

UMB is committed to cultivating a diverse and inclusive workforce and is proud to be an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, ancestry or national origin, sex, pregnancy or related conditions, sexual orientation, gender identity or expression, genetic information, physical or mental disability, marital status, protected veteran's status, or any other legally protected classification.

If you anticipate needing a reasonable accommodation for a disability under the Americans With Disabilities Act (ADA), during any part of the employment process, please submit a UMB Job Applicant Accommodation Request. You may also contact [e-mail]. Please note that only inquiries concerning an ADA request for reasonable accommodation will be responded to from this email address.

The University of Maryland, Baltimore prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to the Title IX Coordinator. Read the UMB Notice of Non-Discrimination for more information.

Job

Reg or CII Exempt Staff

Full Time/Part Time

Full-Time

Shift

Day Job

Organization

School of Pharmacy - Dean's Administration