Senior Web Attribution Product Lead

AppsFlyer; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

AppsFlyer is expanding from mobile to web with a Senior Product Manager leading Web Attribution. You will own end-to-end product work—from discovery to launch—defining the roadmap for web measurement, analytics, and reports.

Collaborate with engineering, data science, and partnerships to deliver a trusted, cross-channel view of customer journeys. You will engage with customers across mobile-first and web-first verticals, shaping a new product area with privacy-first measurement and strong growth

Qualifications

• 5+ years of product management experience, ideally in data-heavy B2B SaaS environments.
• Proven experience building and scaling measurement, analytics, or performance marketing products.
• Strong analytical mindset with the ability to define KPIs and use data to guide decisions.
• Experience working closely with engineering and data teams on complex, scalable systems.

Responsibilities

• Own the Web Attribution product end-to-end, from discovery and strategy to execution, launch, adoption and continuous improvement.
• Define and drive the roadmap for web performance measurement and integrations with ad networks and platforms.
• Lead in a privacy-first world using first-party data, probabilistic and modeled approaches.
• Collaborate with R&D to build scalable, high-performance measurement products.
• Engage with Sales, Customer Success and Marketing on positioning, pricing and adoption.

Skills

Product management experience

Data-heavy SaaS

Analytical mindset

Cross-functional collaboration

Engineering collaboration

Job description

AppsFlyer is expanding from mobile to web with a Senior Product Manager leading Web Attribution. You will own end-to-end product work—from discovery to launch—defining the roadmap for web measurement, analytics, and reports.

Collaborate with engineering, data science, and partnerships to deliver a trusted, cross-channel view of customer journeys. You will engage with customers across mobile-first and web-first verticals, shaping a new product area with privacy-first measurement and strong growth