Senior Web Analytics Strategist

Horizon Media Inc.; New York (NY); On-site; USD 63,000 - 76,000; Full time

Job summary

Horizon Media's Horizon Commerce unit seeks a Senior Web Analyst in New York to drive analytics for client digital experiences. You will specialize in GA4 and Adobe Analytics, with SQL, tag management, and BI tools to optimize online performance.

You'll develop measurement strategies, build dashboards, and deliver actionable insights across teams, collaborating with CX, CRO, and other Horizon groups to advance digital excellence.

Qualifications

• Bachelor's degree in marketing, statistics, or a related field.
• 4+ years in a web analytics role, preferably in an agency.
• Strong knowledge of Google Analytics/GA4 and Adobe Analytics.
• Experience with tag management tools like GTM or Adobe Launch.
• Experience with A/B testing, data visualization and Excel/Tableau.
• Excellent communication and presentation skills.
• Agency experience and collaborative, team-focused mindset.
• Willingness to learn and get GA4 certification.

Responsibilities

• Conducts comprehensive analyses for clients and internal Horizon teams on performance and trends.
• Leads development of client-specific measurement strategies and frameworks.
• Creates dashboards and data transformations from multiple sources.
• Ensures accurate tracking via GTM/Adobe Launch and reports.
• Delivers actionable insights and root-cause analyses for rapid decisions.
• Collaborates with CX, Experience Optimization, and other Horizon teams.
• Presents insights to clients and internal stakeholders.
• Develops analytics roadmap to mature client programs.

Skills

Google Analytics / GA4

Adobe Analytics

Tag Management

A/B testing

Excel

Tableau

Data visualization

SQL

Communication skills

Education

Bachelor's degree in a related field

Tools

Google Tag Manager

Adobe Launch

Datorama

Tableau

Looker

DataStudio

Job description

Horizon Media's Horizon Commerce unit seeks a Senior Web Analyst in New York to drive analytics for client digital experiences. You will specialize in GA4 and Adobe Analytics, with SQL, tag management, and BI tools to optimize online performance.

You'll develop measurement strategies, build dashboards, and deliver actionable insights across teams, collaborating with CX, CRO, and other Horizon groups to advance digital excellence.