Senior Web Analytics Lead

horizonmedia; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Horizon Commerce, an agency arm of Horizon Media, seeks a Senior Web Analyst to drive data-driven decision making for client digital experiences across websites and apps. You will focus on Adobe and Google analytics, tag management, and data visualization to shape measurement strategies and enable performance improvements.

You will lead analytics work for multiple clients, collaborate with CX and CRO teams, and help ensure accurate tracking, robust dashboards, and clear insights to optimize the

Qualifications

• Bachelor's degree in marketing, statistics or related field.
• 4+ years of experience in a web analytics role, preferably in an agency.
• Strong understanding of web analytics tools such as Adobe Analytics or Google Analytics.
• Experience with tag management tools like Google Tag Manager or Adobe Launch.
• Experience with A/B testing, data visualization and analysis tools such as Excel and Tableau.

Responsibilities

• Perform comprehensive analytics for clients and internal teams on marketing initiatives and performance.
• Deliver analytics work as an individual contributor for client projects.
• Develop client-specific measurement strategies and frameworks for experience performance.
• Collaborate with Experience Analytics and Commerce Consulting teams on analytics roadmaps.
• Produce actionable insights and root-cause analyses to support decision making.
• Create dashboards and data transformations from multiple sources using BI tools.

Skills

Communication skills

Analytical thinking

Education

Bachelor's degree in marketing or related field

Tools

Adobe Analytics

Google Analytics/GA4

Google Tag Manager

Adobe Launch

Datorama

Tableau

Looker

DataStudio

Excel

Job description

Horizon Commerce, an agency arm of Horizon Media, seeks a Senior Web Analyst to drive data-driven decision making for client digital experiences across websites and apps. You will focus on Adobe and Google analytics, tag management, and data visualization to shape measurement strategies and enable performance improvements.

You will lead analytics work for multiple clients, collaborate with CX and CRO teams, and help ensure accurate tracking, robust dashboards, and clear insights to optimize the