Senior VP, Media Strategy & Client Growth

Publicis Groupe; Philadelphia (Philadelphia County); On-site; USD 160,000 - 229,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in Philadelphia leads health media strategy for PHM, driving integrated campaigns rooted in data and audience insights.

You will own senior-level client relationships, shape marketing priorities, and steer media investments across channels, delivering innovative solutions and strategic excellence while guiding a high-performing Strategy team in a fast-paced environment.

Qualifications

• Deep understanding of pharmaceutical marketing and media strategy across HCP, DTC, Payer, and broader healthcare audiences.

Responsibilities

• Own the overall media strategy, planning approach, and strategic direction across assigned accounts.
• Lead the development of integrated media strategies rooted in audience insights, market dynamics, business objectives, and performance data.
• Guide strategic decision-making across channels, investment allocation, and media planning recommendations.
• Drive the annual planning process and oversee development of strategic deliverables.
• Serve as the senior point of contact for strategic questions, recommendations, and challenges related to client media investments.
• Collaborate with cross-functional leadership to ensure strategic alignment across all client deliverables.
• Champion innovation and continuous improvement in planning approaches, tools, and methodologies.
• Contribute thought leadership through POVs, strategic frameworks, and industry perspectives.
• Own senior-level client relationships and serve as a trusted strategic advisor.
• Partner with clients to shape marketing priorities, business objectives, and media investment strategies.
• Lead strategic discussions, presentations, and planning engagements with clients and agency partners.
• Anticipate client needs and proactively identify opportunities to improve business outcomes.
• Maintain accountability for account health, strategic quality, and client satisfaction.
• Serve as a point of escalation for strategic and client-related concerns.
• Lead, mentor, and develop a high-performing Strategy team.
• Provide day-to-day leadership, guidance, and support to team members.
• Ensure clear roles, responsibilities, and adherence to agency processes and best practices.
• Oversee onboarding, training, performance management, goal setting, and career development.
• Foster an inclusive, collaborative, and accountable team culture.
• Support recruiting efforts through interviewing, candidate evaluation, and talent development initiatives.
• Develop future leaders through ongoing coaching and mentorship.
• Partner closely with Activation, Analytics, Investment, Ad Operations, and Client Leadership teams to develop integrated solutions.
• Ensure teams are aligned on strategic priorities, timelines, deliverables, and client expectations.
• Represent cross-functional perspectives in client and agency partner discussions when needed.
• Facilitate effective communication and collaboration across disciplines to drive strong business results.
• Partner with account and agency leadership to identify and pursue opportunities for organic account growth.
• Support business development efforts, including new business pitches, strategic workshops, and agency initiatives.
• Encourage adoption of new agency capabilities, products, and solutions within client recommendations.
• Assist in scoping client work and evaluating resource needs in partnership with Business Management.
• Contribute to agency culture, thought leadership, and strategic excellence initiatives.

Skills

Pharmaceutical marketing

Job description

Publicis Groupe in Philadelphia leads health media strategy for PHM, driving integrated campaigns rooted in data and audience insights.

You will own senior-level client relationships, shape marketing priorities, and steer media investments across channels, delivering innovative solutions and strategic excellence while guiding a high-performing Strategy team in a fast-paced environment.