Senior VP, Marketing Effectiveness & Growth Insights

Citi; New York (NY); Hybrid; USD 109,920 - 164,880; Full time

Job summary

Citi in New York is looking for a Senior Vice President of Marketing Effectiveness to lead marketing analytics and drive business growth. This role focuses on implementing measurement frameworks and translating data into actionable strategies.

The ideal candidate has extensive marketing measurement experience and strong analytical skills. Joining Citi means being part of a global team dedicated to making a positive impact.

Qualifications

• Progressive experience in marketing analytics, marketing science, or data-driven marketing.
• Extensive experience with diverse marketing measurement techniques.
• Strong analytical and quantitative skills to synthesize complex datasets.

Responsibilities

• Serve as a strategic partner to business marketing teams.
• Establish and govern measurement frameworks for marketing initiatives.
• Translate complex findings into clear insights for stakeholders.

Skills

Marketing analytics

Strong analytical skills

Excellent communication

Quantitative skills

Experience in financial services

Education

Bachelor’s degree

Master’s degree

Tools

Data management platforms

Analytics tools

Visualization tools

Job description

Citi in New York is looking for a Senior Vice President of Marketing Effectiveness to lead marketing analytics and drive business growth. This role focuses on implementing measurement frameworks and translating data into actionable strategies.

The ideal candidate has extensive marketing measurement experience and strong analytical skills. Joining Citi means being part of a global team dedicated to making a positive impact.