Marketing Effectiveness, Senior Vice President

Citi; New York (NY); Hybrid; USD 109,920 - 164,880; Full time

Job summary

Citi in New York is looking for a Senior Vice President of Marketing Effectiveness to lead marketing analytics and drive business growth. This role focuses on implementing measurement frameworks and translating data into actionable strategies.

The ideal candidate has extensive marketing measurement experience and strong analytical skills. Joining Citi means being part of a global team dedicated to making a positive impact.

Qualifications

• Progressive experience in marketing analytics, marketing science, or data-driven marketing.
• Extensive experience with diverse marketing measurement techniques.
• Strong analytical and quantitative skills to synthesize complex datasets.

Responsibilities

• Serve as a strategic partner to business marketing teams.
• Establish and govern measurement frameworks for marketing initiatives.
• Translate complex findings into clear insights for stakeholders.

Skills

Marketing analytics

Strong analytical skills

Excellent communication

Quantitative skills

Experience in financial services

Education

Bachelor’s degree

Master’s degree

Tools

Data management platforms

Analytics tools

Visualization tools

Job description

Marketing Effectiveness, Senior Vice President

Job Req Id: 26960556

Location(s): Dublin, Leinster, Ireland

Job Type: Hybrid

Posted: May. 07, 2026

Discover your future at Citi

Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

Citi’s Brand, Innovation, and Content team in Marketing & Content is seeking a dynamic and experienced leader to join as the SVP of Marketing Effectiveness. This strategic role is pivotal in driving our marketing and business growth agenda by embedding robust measurement, data‑driven insights, and a culture of optimization across our marketing organization.

Reporting to the Head of Intelligence and Effectiveness, you will be a key partner to our business marketing teams and shared capabilities functions. You will leverage your deep expertise in marketing science and analytics to build and implement comprehensive measurement frameworks that assess the impact and ROI of our marketing investments—from large‑scale brand campaigns and sponsorships to targeted content and digital programs.

The ideal candidate is a seasoned measurement expert with a proven track record of translating complex data into actionable strategies that fuel client and customer growth. This is a high‑impact opportunity to shape the future of marketing effectiveness at a leading global financial institution.

Responsibilities

• Serve as a strategic partner to business marketing teams, providing expert guidance on campaign design, learning agendas, and in‑market optimization to maximize performance and ROI.
• Establish and govern measurement frameworks for complex marketing initiatives, including content marketing, sponsorships, strategic partnerships, and experiential events, to quantify their business impact.
• Collaborate closely with shared capabilities teams to ensure the seamless integration of data, tools, and platforms to support end‑to‑end measurement.
• Translate complex analytical findings into clear, compelling insights and strategic recommendations for senior leadership and marketing stakeholders.
• Champion a data‑driven culture by educating the marketing organization on measurement best practices, analytical techniques, and the effective use of performance insights.
• Stay at the forefront of industry trends and innovations in marketing science, measurement methodologies, and analytics technologies to continuously enhance Citi’s capabilities.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• Progressive experience in marketing analytics, marketing science, or a related data‑driven marketing role.
• Extensive, hands‑on experience with a broad range of marketing measurement techniques, including MMM, MTA, brand lift studies, and bespoke ROI analysis.
• Demonstrated expertise in designing and implementing measurement frameworks for diverse marketing activities, with specific experience in content, sponsorship, and event measurement highly preferred.
• Strong analytical and quantitative skills with the ability to synthesize large, complex datasets into actionable business insights.
• Proven ability to influence and collaborate effectively across a large, matrixed organization, from marketing practitioners to senior executives.
• Excellent communication and presentation skills, with a talent for storytelling with data.
• Experience in the financial services industry or another highly regulated sector is strongly preferred.
• Familiarity with modern marketing technology and data stack (e.g., ad servers, data management platforms, analytics and visualization tools).

Education

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high‑level review of the types of work performed. Other job‑related duties may be assigned as required.

Job Family Group

Marketing

Job Family

Digital & Social Media Marketing

Time Type

Full time

Primary Location Full Time Salary Range

€109,920.00 - €164,880.00

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate’s skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision‑making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Job opening status

This job opening is for an existing job vacancy.

Equal Opportunity Statement

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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