Senior VP, Enterprise CRM & Loyalty Growth

dentsu; Detroit (MI); Hybrid; USD 119,000 - 145,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Merkle, a leading data-driven marketing agency, seeks a VP, Group Account Director in Detroit. The role leads executive relationships across enterprise CRM and loyalty portfolios, shaping growth strategies and delivering measurable business impact.

You will mentor a team of account leaders, partner with strategy and analytics teams, and manage revenue growth, client retention, and profitability in a hybrid Detroit-based setting.

Qualifications

• Bachelor's degree or equivalent combination of education and professional experience.
• 15+ years of experience in account management, client services, CRM, customer engagement, loyalty marketing, consulting, digital marketing, or related disciplines.
• 5+ years of experience leading, coaching, and developing high-performing client-facing teams.
• Proven success managing executive-level client relationships and leading complex enterprise accounts.
• Deep understanding of CRM, customer lifecycle marketing, customer engagement, loyalty programs, personalization, and customer experience strategy.
• Strong financial and commercial acumen, including forecasting, revenue planning, profitability management, and portfolio oversight.
• Exceptional communication, presentation, negotiation, and stakeholder management skills, with the ability to influence senior-level decision-makers.
• Ability to balance strategic thinking with operational execution in a fast-paced, client-focused environment.

Responsibilities

• Build and maintain executive-level relationships with client stakeholders, serving as a trusted strategic advisor and primary point of escalation.
• Lead a portfolio of enterprise CRM and loyalty clients, developing and executing strategies that drive client retention, revenue growth, and long-term partnership value.
• Develop strategic account plans that align client business objectives with customer experience, CRM, loyalty, and marketing solutions.
• Own account growth strategies focused on revenue expansion, client retention, and deepening existing client partnerships.
• Identify, develop, and close growth opportunities within existing accounts while partnering with cross-functional teams to deliver innovative solutions.
• Partner with strategy, analytics, customer experience, project management, and delivery teams to ensure seamless execution and strong business outcomes.
• Manage account financial performance, including forecasting, revenue planning, profitability management, and resource allocation.
• Lead executive business reviews, strategic planning discussions, and growth conversations with senior client stakeholders.
• Maintain a deep understanding of clients' industries, competitive landscapes, customer needs, and emerging market trends to proactively identify opportunities and provide strategic recommendations.
• Lead, mentor, and develop a team of account leaders, fostering a culture of accountability, collaboration, innovation, and professional growth.
• Serve as a visible leader within Merkle and dentsu, contributing to broader business growth initiatives and cross-functional collaboration.

Skills

Executive-level relationships

CRM & loyalty marketing

Strategic account planning

Team leadership & development

Financial forecasting & acumen

Education

Bachelor's degree

Job description

Merkle, a leading data-driven marketing agency, seeks a VP, Group Account Director in Detroit. The role leads executive relationships across enterprise CRM and loyalty portfolios, shaping growth strategies and delivering measurable business impact.

You will mentor a team of account leaders, partner with strategy and analytics teams, and manage revenue growth, client retention, and profitability in a hybrid Detroit-based setting.