Senior Visual Merchandising & Retail Experience Lead

Brooks Running; Seattle (WA); On-site; USD 98,000 - 147,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Paid Time Off & Holidays

Annual Bonus potential

Product discounts for employees

Seattle office on-site collaboration 4

Job summary

Brooks Running in Seattle is seeking a Retail Experience & Visual Merchandising Manager to lead the in-store design and end-to-end visual merchandising for Brooks-owned retail. You will translate brand identity and seasonal narratives into compelling, scalable experiences that drive conversion and AUR across a growing store fleet.

You will collaborate with Product, Brand Marketing, Creative, and Store Operations to define space standards, product storytelling, and activation plans while

Qualifications

• Bachelor’s degree or equivalent combination of education and experience considered.
• 7+ years in visual merchandising, retail experience design, or brand merchandising.
• Proven track record leading merchandising strategy at scale across multiple stores/markets.
• Demonstrated ability to drive measurable business results through visual merchandising.
• Experience developing operating models, tools, and standards for growing retail teams.
• Deep understanding of consumer behavior in physical retail environments.
• Experience partnering with store design, product merchandising, and marketing teams.
• Highly analytical; data-driven decision making.
• Excellent verbal and written communication and active listening.

Responsibilities

• Lead conceptualization and execution of physical retail space vision and visual merchandising across Brooks owned stores.
• Develop standards for layout, fixtures, and store flow to maximize product visibility and space usage.
• Collaborate with retail leadership to adapt standards for local stores.
• Design scalable merchandising operating models and playbooks for national expansion.
• Create storytelling frameworks and store zoning strategies based on consumer behavior.
• Partner with Design, Product, Brand Marketing, and Store Operations to align on campaigns and launches.
• Build KPIs (conversion, UPT, AUR, sell-through) and analyze store performance data.
• Mentor Visual Merchandisers and field teams; train on principles and execution excellence.

Skills

Analytical mindset

Excellent communication

Detail oriented

Cross-functional collaboration

Customer-focused

Strategic thinking

Education

Bachelor’s degree in Business/Marketing or related field

Job description

Brooks Running in Seattle is seeking a Retail Experience & Visual Merchandising Manager to lead the in-store design and end-to-end visual merchandising for Brooks-owned retail. You will translate brand identity and seasonal narratives into compelling, scalable experiences that drive conversion and AUR across a growing store fleet.

You will collaborate with Product, Brand Marketing, Creative, and Store Operations to define space standards, product storytelling, and activation plans while