Store Manager, Irvine

Brooks Running; Irvine (CA); On-site; USD 70,000 - 97,000; Full time

Job summary

Brooks is seeking a Retail Store Manager to lead one of our brand stores in Irvine, CA. You will own daily operations, coach a high-performing sales team, and embody the Brooks mission to awaken the runner in everyone.

Drive store performance through exceptional service, merchandising execution, inventory health, and community engagement while building a best-in-class retail environment that welcomes runners of all backgrounds and abilities.

Qualifications

• Experience leading a retail team to deliver premium customer experience.
• Proven ability to manage store operations and drive profitability.
• Strong communication and coaching skills.
• Ability to recruit and hire staff.

Responsibilities

• Lead, coach, and inspire a diverse retail team to deliver best-in-class customer experience and exceed business goals.
• Recruit, interview, and hire store employees to ensure efficient operations and a high-performing team.
• Foster an inclusive, trust-based culture grounded in Brooks values; maintain morale and address concerns proactively.
• Build future talent through ongoing coaching and performance feedback.
• Oversee scheduling and staffing to support peak periods and long-term talent sustainability.
• Oversee all daily store operations, ensuring high standards in service and cleanliness.
• Manage store financials including revenue, margins, and operating expenses to achieve profitability.
• Drive daily execution through front-of-house and back-of-house leadership.
• Use retail analytics to monitor KPIs, optimize inventory, and ensure accurate processes.
• Maintain inventory levels and product mix through replenishment and pricing strategies.
• Oversee inventory integrity through cycle counts and loss prevention.
• Collaborate with cross-functional teams to meet shared goals.

Skills

Team leadership

Customer experience

Retail operations

People development

Tools

Retail systems

Job description

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

• Runner First - We act in the best interest of the runner
• Word is Bond - We do what we say we’ll do
• Champion Heart - We give our all in everything we do
• There is no "I" in Run - We stay generous with our humanity
• Keep Moving - We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.

Your Job

As a Retail Store Manager at Brooks, you lead one of Brooks’ brand stores, owning all aspects of daily operations, team leadership, and customer experience. You hire, train, and inspire a high performing team of sales professionals who serve as frontline brand ambassadors, delivering high touch service and representing the Brooks mission to "awaken the runner in everyone". You will drive store performance through operational excellence, community engagement, merchandising execution, inventory health, and strong business acumen. You ensure the store is a best-in-class retail environment that fosters connection, builds brand loyalty, and supports runners of all backgrounds and abilities.

Your Responsibilities

Leadership & People Development

• Lead, coach, and inspire a diverse retail team to deliver best-in-class customer experience and exceed business goals.
• Recruit, interview, and hire store employees to ensure efficient operations and a high‑performing team.
• Foster a trust‑based, inclusive, team‑oriented culture grounded in Brooks values; maintain high morale and address concerns proactively.
• Build future talent pipeline through ongoing coaching, developmental opportunities, and consistent performance feedback.
• Oversee scheduling, succession planning, and staffing to support peak periods, events, and long‑term talent sustainability.

Store Operations & Business Strategy

• Oversee all daily store operations, ensuring high standards in service, cleanliness, safety, compliance, and overall brand‑right execution.
• Manage store financials including revenue, margin, staffing, COGS, and operating expenses to achieve profitability and strong business performance.
• Drive daily execution through effective leadership of front‑of‑house sales and back‑of‑house logistics functions.
• Use retail systems and analytics to monitor KPIs, optimize inventory, and ensure accurate operational processes.
• Maintain healthy inventory levels and product mix through replenishment, strategic pricing, markdowns, SKU monitoring, and proactive sell‑through solutions.
• Oversee inventory integrity through cycle counts, physical inventories, and loss‑prevention practices.
• Manage store assets, equipment, and, when applicable, the store vehicle.
• Partner with Retail Operations on long‑term planning, seasonal buying, strategic initiatives, and operational readiness for new stores.
• Provide actionable field insights on customer behavior, product performance, inventory needs, and operational opportunities.
• Participate in companywide retail initiatives, system improvements, and ongoing operational enhancements.
• Collaborate with Retail Operations, Marketing, Visual Merchandising, Product, and other teams to meet shared business goals.

Customer Experience Excellence

• Set and model the bar for service: inclusive, authentic, premium, and personalized.
• Ensure every customer receives a premium, inclusive experience backed by strong product and fit process knowledge.
• Lead by example on the sales floor, modeling elevated customer service and storytelling.
• Train and empower the team to deliver biomechanical fit service, high‑impact storytelling, and enthusiastic support for all runners – regardless of experience level.
• Use data and feedback to continually improve the in‑