Senior Visual Designer: Multi-Brand Identity & AI Campaigns

Sequoia Consulting

United States

Hybrid

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Sequoia Consulting seeks a Senior Visual Designer to join the creative team, supporting visual storytelling, design systems, and brand consistency across Canopy brands including PeopleLoop, Sequoia, Transform, and Semper Virens.

The role requires collaboration with Marketing, UX Design, Product, Web, and Communications, plus leadership in project delivery from brief to final output. Preference for strategic thinkers with a strong design-systems mindset and AI-forward approach.

Qualifications

7+ years of experience in visual design, branding, and digital marketing design.
Portfolio demonstrates strong conceptual thinking, art direction, design systems thinking, and polished execution.
Experience using AI tools in the creative process with real-world application and impact.
Strategic thinking about brand systems across a multi-brand environment.
Ability to lead campaigns and creative projects from concept to completion with quality and consistency.
Excellent typographic and layout skills.
Experience incorporating illustrations, patterns, iconography, vector art into flexible systems.
Fluency in print and digital design.
Ability to articulate the strategy behind design decisions clearly.
Ability to pair design styles to audience and context.
Nice to have: motion design, event/environmental design, illustration experience, and AI-assisted workflows or design systems.

Responsibilities

Develop visual design systems, campaign concepts, illustrations, and motion graphics for web experiences and digital campaigns across Canopy brands.
Lead campaign creative from concept to finish, including art direction and final quality control.
Use AI tools to support concept exploration, workflow efficiency, and content development.
Identify opportunities to strengthen brand systems across multiple brands and turn into scalable solutions.
Maintain visual consistency across digital channels while respecting each brand’s identity.
Collaborate with cross-functional teams to align to briefs, standards, goals, and timelines.
Participate in visual concepting sessions and contribute innovative ideas aligned with strategy.
Translate strategic thinking into polished design executions.
Help establish workflows, templates, and documentation to improve team efficiency.
Provide quality control and design support across projects to ensure clarity and excellence.
Collaborate with designers and web partners to produce branded digital experiences.
Stay current on design trends, AI tools, and best practices in branding and digital media.