Senior Visual Designer

Sequoia Consulting; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Sequoia Consulting seeks a Senior Visual Designer to join the creative team, supporting visual storytelling, design systems, and brand consistency across Canopy brands including PeopleLoop, Sequoia, Transform, and Semper Virens.

The role requires collaboration with Marketing, UX Design, Product, Web, and Communications, plus leadership in project delivery from brief to final output. Preference for strategic thinkers with a strong design-systems mindset and AI-forward approach.

Qualifications

• 7+ years of experience in visual design, branding, and digital marketing design.
• Portfolio demonstrates strong conceptual thinking, art direction, design systems thinking, and polished execution.
• Experience using AI tools in the creative process with real-world application and impact.
• Strategic thinking about brand systems across a multi-brand environment.
• Ability to lead campaigns and creative projects from concept to completion with quality and consistency.
• Excellent typographic and layout skills.
• Experience incorporating illustrations, patterns, iconography, vector art into flexible systems.
• Fluency in print and digital design.
• Ability to articulate the strategy behind design decisions clearly.
• Ability to pair design styles to audience and context.
• Nice to have: motion design, event/environmental design, illustration experience, and AI-assisted workflows or design systems.

Responsibilities

• Develop visual design systems, campaign concepts, illustrations, and motion graphics for web experiences and digital campaigns across Canopy brands.
• Lead campaign creative from concept to finish, including art direction and final quality control.
• Use AI tools to support concept exploration, workflow efficiency, and content development.
• Identify opportunities to strengthen brand systems across multiple brands and turn into scalable solutions.
• Maintain visual consistency across digital channels while respecting each brand’s identity.
• Collaborate with cross-functional teams to align to briefs, standards, goals, and timelines.
• Participate in visual concepting sessions and contribute innovative ideas aligned with strategy.
• Translate strategic thinking into polished design executions.
• Help establish workflows, templates, and documentation to improve team efficiency.
• Provide quality control and design support across projects to ensure clarity and excellence.
• Collaborate with designers and web partners to produce branded digital experiences.
• Stay current on design trends, AI tools, and best practices in branding and digital media.

Skills

Visual design

Branding

Digital marketing design

AI-assisted ideation

Strategic design thinking

Art direction

Tools

Adobe Creative Suite

Illustrator

InDesign

Photoshop

Canva

Figma

Microsoft Word

Microsoft PowerPoint

Job description

Who We Are:

Sequoia is the strategic partner helping investor-backed companies of all sizes achieve their business goals through smarter people spend. For 24 years, we’ve guided the most innovative employers to navigate growth and get the most out of their global people investment. With our expert advisory team and integrated platform, we help clients drive business impact through their total comp and benefits, improving executive decision making, controlling costs, protecting the business, and elevating the employee experience. Visit Sequoia.com or follow us on LinkedIn to learn more.

What You Get To Do

We are seeking a Senior Visual Designer to join our creative team, supporting visual storytelling, design systems, and brand consistency across Canopy’s portfolio of brands, including PeopleLoop, Sequoia, Transform, and Semper Virens. In this role, you will concept and execute compelling visual designs, campaign systems, illustrations, and motion graphics that strengthen each brand’s identity while ensuring cohesion across the broader Canopy ecosystem.

This role requires a high level of collaboration with teams across Marketing, UX Design, Product, Web, Communications, and brand stakeholders to translate strategic initiatives into visually cohesive and impactful creative.

An ideal candidate is a strategic thinker with a strong design-systems mindset, a refined visual aesthetic, and deep curiosity about how AI can enhance creative work. You are comfortable using AI tools to accelerate ideation, explore concepts, build workflows, and improve creative output. You know how to lead a project from brief to final delivery, balancing concept development, design quality, and operational rigor across multiple brands.

This role reports directly to the Director of Creative, based in the Mexico City office.

Key Responsibilities

• Develop visual design systems, campaign concepts, illustrations, and motion graphics for web experiences, digital campaigns, landing pages, social media assets, email communications, and other brand touchpoints across Canopy brands.
• Lead campaign creative from start to finish, from early concepting and art direction through refinement, production, and final quality control.
• Use AI tools intentionally to support creative exploration, workflow efficiency, content development, and concept iteration.
• Identify opportunities to strengthen and organize brand systems across PeopleLoop, Sequoia, Transform, and Semper Virens, and turn those opportunities into scalable design solutions.
• Maintain and elevate visual consistency across all digital channels and brand expressions while respecting each brand’s distinct identity.
• Partner with cross-functional teams to ensure creative work is aligned to the brief, brand standards, business goals, and project timelines.
• Participate in visual concepting sessions, contributing innovative ideas aligned with campaign strategies and brand guidelines.
• Translate strategic and conceptual thinking into polished, high-quality design executions.
• Help establish effective workflows, shared brand kits, templates, documentation, and operating processes that improve team efficiency and consistency across the Canopy ecosystem.
• Provide quality control, fine-tuning, and design support across projects to help ensure the team is operating with clarity and excellence.
• Collaborate with other designers and web partners to produce compelling branded digital experiences.
• Stay current on design trends, AI tools, and best practices in branding, digital, and interactive media.
• Support branded collateral and collateral systems, including one-pagers, whitepapers, presentations, storyboards, and other marketing assets.
• Attend team meetings and calls and be an effective contributor to team initiatives.
• Effectively plan and communicate regarding deadlines, bandwidth, project requirements, and handoffs to facilitate collaboration within the broader marketing team.
• Commit to sustaining company values and key organizational goals.

What You Bring

• 7+ years of experience in visual design, branding, and digital marketing design, preferably within B2B brands or companies. Experience on both the agency and business side is highly desirable.
• A portfolio that demonstrates strong conceptual thinking, art direction, design systems thinking, and polished execution across multiple formats and channels.
• Demonstrated experience using AI tools in the creative process, with examples of workflows, experimentation, or outputs that show real-world application and impact.
• Strong ability to think strategically about brand systems and identify areas of opportunity across a multi-brand environment.
• Proven ability to lead campaigns and creative projects from concept to completion, with strong judgment around quality, consistency, and refinement.
• Excellent typographic and layout skills.
• Examples of how you incorporate illustrations, patterns, iconography, vector art elements, and other visual devices into flexible systems.
• Fluency in both print and digital design.
• Ability to articulate the strategy behind your design approach and explain creative decisions clearly.
• Ability to pair design styles appropriately to audience and context.
• Nice to have: motion design experience, event/environmental design experience, illustration experience, and experience building AI-assisted creative workflows or design systems.

What We Want to See in Your Portfolio

• Strong evidence of concept development and art direction, not just production execution.
• Examples of design systems applied across a wide range of deliverables and channels.
• Creative application of design to a corporate marketing campaign, launch, or event.
• Examples of how you’ve used AI to support ideation, workflow efficiency, or creative problem-solving.
• Work that shows you can manage quality, consistency, and final polish across a project lifecycle.
• A mix of B2B and B2C examples across a variety of industries is ideal.
• Personal side projects are welcome, but the majority of your portfolio should focus on relevant brand work delivered for corporate clients.

Tools You’ll Need to Work In Every Day

• Adobe Creative Suite, particularly Illustrator, InDesign, and Photoshop
• Canva for building out marketing and social media asset templates
• Figma for precise digital layouts and systems
• Microsoft suite of tools including Word and PowerPoint
• Comfort using AI tools for concepting, workflow development, and creative production support

Who You’ll Report To

Director of Creative, Mexico City

Your Key Collaborators

Brand experience director, marketing leadership, demand gen team, and key organizational stakeholders and functional team leaders.

Location

Hybrid, Mexico City. 3 days onsite per week required.

Language

English Business-level fluency required.

Sequoia’s Culture – Our most important asset

• Integrity
• Passion for service
• Innovative
• Growth oriented
• Caring for others
• Promise-centric
• Focused on relationship building

Sequoia provides equal opportunity to all applicants without regard to race, color, creed, religion, citizenship, national origin, age, sex, sexual orientation, gender identity, pregnancy, marital status, military or veteran status, disability, or any other basis prohibited by applicable law.

Compensation & Benefits

Sequoiaprovides competitive compensation including base salary, performance-based bonus programs, and comprehensive benefits package.

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