Senior Visual Brand Experience Lead

The Vitamin Shoppe; Secaucus (NJ); On-site; USD 70,000 - 100,000; Full time

Job summary

The Vitamin Shoppe is seeking a senior Visual Merchandising Lead to drive the execution of visual strategies across all store locations. You will ensure consistency in presentation, floor sets, seasonal campaigns, and in-store storytelling, while partnering with marketing and operations for aligned priorities.

You will develop guidelines, playbooks, and tools, translate brand objectives into actionable standards, and manage visual assets from concept to installation.

Qualifications

• Bachelor’s degree in Visual Merchandising, Retail Management, Marketing, Communications, or related field.
• 3–5 years of experience in visual merchandising, brand presentation, or related disciplines.
• Strong project management and organizational skills.
• Excellent written, visual, and verbal communication abilities.
• Advanced proficiency in PowerPoint, Adobe Creative Suite, or similar tools.
• Experience supporting multi-store retail organizations.
• Background in specialty retail or lifestyle brands.
• Experience with planogram development and retail space planning tools.
• Knowledge of store operations and retail execution processes.

Responsibilities

• Lead execution of visual merchandising strategies across store locations.
• Maintain visual standards, floor sets, and seasonal campaigns.
• Conduct visual audits and market reviews to identify improvements.
• Partner with cross-functional teams to align visual and marketing priorities.
• Evaluate visual execution to boost customer engagement and sales.
• Develop and maintain visual guidelines, floor set directives, playbooks, and tools.
• Translate brand strategies into clear visual standards for store teams.
• Create visual packages including fixture maps and placement guides.
• Collaborate with Merchandising, Marketing, Creative, and Operations teams.
• Establish templates and communications that ensure fleet-wide consistency.
• Oversee production of visual materials and assets for guides and training.
• Ensure alignment with labor capabilities and operational feasibility.
• Refine tools based on field feedback and business needs.
• Maintain centralized library of visual standards and references.
• Develop quick-reference tools and troubleshooting resources.

Skills

Bachelor’s degree in Visual Merchandis

3–5 years experience

Project management

Written/visual/verbal communication

PowerPoint

Adobe Creative Suite

Multi-store retail

Planogram development

Store operations knowledge

Education

Bachelor’s degree in Visual Merchandising, Retail Management, Marketing, Communications, and/or a related field

Tools

PowerPoint

Adobe Creative Suite

Job description

The Vitamin Shoppe is seeking a senior Visual Merchandising Lead to drive the execution of visual strategies across all store locations. You will ensure consistency in presentation, floor sets, seasonal campaigns, and in-store storytelling, while partnering with marketing and operations for aligned priorities.

You will develop guidelines, playbooks, and tools, translate brand objectives into actionable standards, and manage visual assets from concept to installation.