Senior Visual Merchandising Lead: Front Store & Seasonal

CVS Health; Augusta (ME); Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health is seeking a Sr. Manager to lead the design and creative development of front store merchandising signage and seasonal design elements across our retail environment.

You will shape in-store communications that highlight promotions, loyalty and value messaging, creating a joyful seasonal experience that makes CVS a destination. The role requires expertise in retail visual merchandising, signage systems, and environmental design, with a focus on brand consistency and customer

Qualifications

• 8-10 years of leading creative at Art Director, Sr Manager, or Associate Creative Director level within a retail, brand, agency and/or corporate environment
• Up to date portfolio uploaded in application or on resume
• Strong background in retail visual merchandising design, in-store signage, promotional communications, and seasonal décor or environmental design
• Demonstrated ability to develop strategic, customer-focused creative solutions that enhance the in-store experience and support business goals
• Strong understanding of design systems across print and environmental applications, including typography, color, layout, materials, scale, and production considerations
• Experience managing teams with the ability to inspire, mentor, and develop creative talent
• Strong collaboration and partnership skills, with the ability to influence cross-functional partners and senior stakeholders
• Ability to thrive in a fast-paced, high-volume, deadline-driven environment while managing multiple priorities simultaneously
• Excellent written, verbal, and presentation communication skills
• Strong team player with enthusiasm, a positive attitude, and a willingness to do what it takes to get the job done
• Technical skills include proficiency in Adobe Creative Suite, AI tools, MS Office, and working on a Mac

Responsibilities

• Lead the creative development of front store merchandising signage and seasonal design elements across the retail environment
• Design and direct in-store communications that support promotional campaigns, loyalty & value messaging, sale events, and key seasonal moments
• Create signage and décor concepts that make the front store feel engaging, joyful, and destination-worthy for customers
• Translate business objectives and merchandising priorities into clear, compelling visual communication systems
• Ensure all work reflects strong retail visual merchandising principles, including hierarchy, shopability, readability, brand consistency, and customer navigation
• Oversee creative execution across multiple projects simultaneously, from concept development through final production
• Partner closely with marketing, production, and other cross-functional teams to align creative solutions with business needs and operational realities
• Present creative concepts and rationale clearly to senior stakeholders, building alignment and confidence across functions
• Inspire and mentor team members to deliver thoughtful, high-quality creative work that meets brand standards and business objectives
• Identify opportunities to improve process, efficiency, and creative consistency within the practice
• Maintain a strong understanding of experiential design trends and AI enabled tools that can improve creative development and execution at scale

Skills

Visual merchandising

Signage design

Seasonal décor

In-store communications

Brand consistency

Cross-functional collaboration

Presentation skills

Adobe Creative Suite

AI tools

Mac proficiency

Education

Bachelor's degree in fine arts/visual communications/graphic design

Tools

Adobe Creative Suite

AI tools

MS Office

Mac

Job description

CVS Health is seeking a Sr. Manager to lead the design and creative development of front store merchandising signage and seasonal design elements across our retail environment.

You will shape in-store communications that highlight promotions, loyalty and value messaging, creating a joyful seasonal experience that makes CVS a destination. The role requires expertise in retail visual merchandising, signage systems, and environmental design, with a focus on brand consistency and customer