Senior Vice President Marketing

ZenRecruiter, LLC; Orlando (FL); On-site; USD 185,000 - 205,000; Full time

Job summary

A leading organization is seeking an experienced SVP of Marketing to spearhead comprehensive marketing strategies that enhance brand awareness and drive franchise growth. The ideal candidate will possess strong leadership skills and a proven record in B2B marketing and data-driven decision-making, contributing to the company's growth and innovation in a fast-paced environment.

Benefits

Standard health insurance

Vision and dental insurance

6% match on 401K contributions after 6 months

Great PTO policy

Childcare contributions

Paid holiday schedule

Frequent company-sponsored events

Qualifications

• 10+ years of senior marketing leadership experience, including 5+ years in franchising.
• Proven expertise in B2B marketing with a track record of business growth.
• Strong analytical mindset to make data-driven decisions.

Responsibilities

• Develop and execute a comprehensive marketing roadmap aligned with business goals.
• Lead marketing strategy for corporate and franchisee needs.
• Manage the marketing budget to maximize ROI.

Skills

B2B marketing

Data-driven decision-making

Strategic development

Team leadership

SEO strategy

Education

MBA or equivalent

Job description

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This range is provided by ZenRecruiter, LLC. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

185,000.00 / yr - $205,000.00 / yr

Additional compensation types

Annual Bonus

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Company Overview :

We are a well-established organization with decades of experience supporting growth and innovation across a franchise-based B2B business model. Our focus is on creating exceptional experiences for both clients and team members, fostering a culture rooted in collaboration, continuous learning, and open communication. We are committed to operational excellence and are currently seeking a dynamic Marketing leader to join our executive team and help drive the next phase of our success.

Position Summary :

We are seeking an experienced and strategic SVP of Marketing to lead and execute a comprehensive marketing strategy that enhances brand awareness, drives franchise growth, and optimizes customer engagement. This role will oversee brand positioning, multi-channel marketing campaigns, franchisee support initiatives, and data-driven decision-making. Additionally, the SVP of Marketing must have strong managerial experience, particularly in leading, engaging, and supporting hybrid and in-office teams, and fostering a results-oriented culture. The ideal candidate will be strategic, adaptable, and able to manage diverse backgrounds and personalities while maintaining a professional work environment and driving toward Company goals.

Key Responsibilities :

Strategic Leadership & Planning

• Develop and execute a comprehensive marketing roadmap aligned with the company's short-term and long-term business goals.
• Shape brand positioning, differentiation, and equity to enhance market share and long-term growth.
• Evaluate current marketing efforts, meet with senior leadership, and design a strategic plan with measurable benchmarks.
• Lead the marketing strategy for both corporate and franchisee needs, ensuring consistency across all locations while allowing for market-specific customizations.
• Activate and manage a franchise advertising fund, ensuring transparency, franchisee buy-in, and optimal resource allocation.
• Present marketing proposals professionally to franchise committees and oversight boards to gain support and approval.
• Provide franchisees with tools, playbooks, and support for localized marketing.
• Extensive managerial experience in leading hybrid and in-office teams, fostering a results-driven and professional culture.
• Motivate and engage marketing teams, ensuring team cohesion and productivity across diverse personalities and viewpoints.
• Handle developmental responsibilities, including performance reviews, timely evaluations, and structured employee development plans.
• Effectively manage team dynamics, while ensuring all marketing team members adhere to branding guidelines
• Provide guidance to franchisees, helping them optimize their marketing investments for growth while ensuring the delivery of best-in-class marketing programs.
• Establish and oversee best-in-class integrated marketing campaigns across digital, social, email content, paid media and traditional channels.
• Manage marketing budgets, allocating resources effectively and optimizing spending strategies to achieve maximum ROI.
• Lead B2B marketing efforts, ensuring a strong presence in commercial and franchise sales environments.
• Develop and manage an SEO strategy, leveraging Google Analytics to evaluate marketing effectiveness and optimize website traffic.
• Manage RFPs and vendor relationships, ensuring the best external marketing partners are engaged for PPC, SEO, and website enhancements.
• Analyze competitor marketing strategies and adjust brand tactics accordingly to maintain market leadership.

Data-Driven Decision Making & ROI Optimizatiom

• Develop and implement data-driven marketing campaigns with clear KPIs for lead generation, conversion rates, and customer retention.
• Leverage analytics and performance tracking to optimize marketing spend and maximize ROI.
• Ensure transparent reporting of franchise advertising fund expenditures, clearly demonstrating how resources are allocated and the expected impact.
• Stay ahead of industry trends and shifts in consumer behavior, ensuring marketing efforts remain innovative and effective.

Required Skills and Experience

• 10+ years of senior marketing leadership experience, including 5+ years in a franchisor environment or multi-location marketing.
• Strong strategic development skills, capable of building, executing, and refining long-term -marketing strategies.
• Proven expertise in B2B marketing, with a track record of successful demand generation and business growth initiatives.
• Demonstrated team leadership skills, with a history of managing hybrid and in-office teams and navigating complex team dynamics.
• Experience managing franchise advertising funds and presenting marketing strategies to franchise advisory committees.
• Deep understanding of SEO strategy, Google Analytics and Adwords, and website optimization.
• Experience in social media management, content creation, and advertising on platforms such as Meta, LinkedIn, and YouTube.
• Strong analytical mindset, capable of making data-driven marketing decisions.

Preferred Skills and Experience

• Advanced degree (MBA or equivalent) is a plus.
• Experience in digital transformation initiatives and AI-driven marketing tools.

Compensation and Benefits :

• A competitive base salary ranging from $185,000 to $205,000 , commensurate with experience, plus performance-based variable compensation designed to reward results and strategic impact.
• The company will cover the costs associated with the standard health insurance plan
• The company will provide coverage for the standard vision and dental insurance options
• 6% match on 401K contributions after 6 months.
• Great PTO policy with the ability to earn up to one full month off based on tenure.
• Childcare contributions and paid holiday schedule.
• Frequent company-sponsored events and community volunteering opportunities.

About You :

You are a results-oriented, highly strategic, and professional marketing leader with a proven ability to execute national marketing strategies, manage high-performing teams, and drive franchise growth. You thrive in fast-paced, high-growth environments, leveraging your expertise in B2B marketing, franchise operations, and data-driven decision-making to achieve exceptional results. You understand the importance of adhering to business guidelines, leading diverse teams, and maintaining a strict separation between work and personal life.

If you have a track record of successfully leading teams, implementing scalable marketing strategies, and driving business growth in a franchise environment, we encourage you to apply and join us as our Chief Marketing Officer.

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Management, and Strategy / Planning

Facilities Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Child care support

Tuition assistance

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