Vice President Marketing

Thrive Talent; Los Angeles (CA); Remote; USD 120,000 - 180,000; Full time

Job summary

Join a fast-growing cybersecurity startup as the Vice President of Marketing, leading brand and product marketing efforts. This pivotal role offers a unique opportunity to shape the company's voice and growth strategy while working closely with cross-functional teams. You'll drive demand generation, establish scalable systems, and ensure alignment across the organization. With a remote-first culture and a collaborative environment, this position is perfect for a marketing expert ready to make a significant impact in a mission-driven company. If you thrive in dynamic settings and have a passion for cybersecurity, this role is for you.

Benefits

Remote-first culture

Flexible work hours

Collaborative environment

Opportunity to build marketing function from scratch

Qualifications

• Experience in marketing cybersecurity products to technical stakeholders.
• Proven track record in product marketing with strong messaging and positioning.

Responsibilities

• Own product marketing end-to-end, including messaging and launches.
• Refine brand positioning and oversee website revamp.

Skills

Product Marketing

Cybersecurity Marketing

Data-Driven Analysis

Sales Enablement

Brand Positioning

Education

Bachelor's Degree in Marketing or related field

MBA preferred

Job description

A fast-growing, Series A cybersecurity startup backed by top-tier investors is looking for a Vice President of Marketing to lead the charge on brand, positioning, and product marketing. This is a pivotal, high-impact role reporting directly to the CEO, with strong cross-functional partnerships across Sales, Technology, and Customer Success.

The company combines Bug Bounty and Pentesting as a Service into one unified platform, bringing clarity and predictability to external attack surface management. With significant momentum and a strong foundation, they’re ready to scale—and need a marketing leader who can build while doing.

What You’ll Do

• Own product marketing end-to-end: messaging, positioning, launches, pricing/packaging, and sales enablement
• Refine and evolve the brand: lead positioning work and oversee a major website revamp
• Support and grow demand gen: partner with/oversee a Director of Marketing to drive pipeline and optimize campaigns
• Be a strategic voice on the leadership team: help shape company-wide GTM alignment and narrative
• Build scalable systems: establish repeatable frameworks for launches, insights, and cross-functional GTM plays

You Might Be a Fit If You...

• Have experience marketing cybersecurity products to CISOs and technical stakeholders
• Are a product marketing expert—you’ve owned messaging, packaging, launches, and enablement
• Thrive in Series A/B environments, where ambiguity is high and speed matters
• Can strategize and execute—you’re equally at home building decks or shaping company narrative
• Know how to partner with Sales and Product to create alignment and drive growth
• Bring a data-driven, analytical mindset and love tracking the impact of your work
• Have managed a team, but still enjoy getting your hands dirty
• Lead with low ego, high trust, and a collaborative, scrappy approach

What Success Looks Like (First 6–12 Months)

• Messaging and positioning are clear, consistent, and effective
• Product marketing is a strategic strength, embedded across GTM
• Website is refreshed and aligned with updated brand and narrative
• Demand gen is showing early traction, with measurable signs of growth
• Sales team is enabled and supported with strong collateral and positioning

Why This Role Is Special

This is more than a marketing leadership role—it’s a chance to shape the voice, growth, and brand strategy of a company solving a critical problem in cybersecurity. You’ll be joining a values-driven team that believes:

• Prevention beats reaction—clarity and execution create resilience
• Vulnerability is strength—transparency, curiosity, and growth mindset win
• Build to scale—sustainability and velocity go hand in hand
• Ownership matters—everyone plays a role in driving results

What’s Offered

• A front-row seat at a high-growth, mission-driven startup
• Remote-first culture with flexibility and autonomy
• A strong leadership team and collaborative environment
• Opportunity to build a standout marketing function from the ground up