Senior UX Research Lead: Strategy, Insights & Service Design

AT&T inc.; Dallas (TX); On-site; USD 144,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) plan

Tuition reimbursement

Paid Time Off

Parental Leave

Employee discounts

Job summary

AT&T inc. is seeking a Lead User Researcher to plan and execute mixed-methods research across the product lifecycle, partnering with design, product, and business stakeholders to translate insights into actionable decisions.

The role informs experience strategy and supports service design across complex customer journeys. Responsibilities include developing research plans, analyzing data, creating personas and journey maps, and influencing senior leadership with clear recommendations.

Qualifications

• Bachelor’s degree (BS/BA) desired and 5+ years senior UX research experience across the product lifecycle.
• Experience influencing product and design decisions through research insights.
• Strong ability to translate research into actionable design and product recommendations.

Responsibilities

• Plan and execute mixed-methods research across the product lifecycle.
• Collaborate with design, product, and business to translate research into insights.
• Develop personas, journey maps, and research artifacts to guide design decisions.
• Communicate findings to senior stakeholders and advocate for user-centered decisions.

Skills

Strategic research planning

Data analysis

Cross-functional collaboration

User personas & journey maps

Research artifacts

Mixed-methods research

Communication & influence

Design artifacts

Systems thinking

Research metrics

Education

Bachelor's degree

Job description

AT&T inc. is seeking a Lead User Researcher to plan and execute mixed-methods research across the product lifecycle, partnering with design, product, and business stakeholders to translate insights into actionable decisions.

The role informs experience strategy and supports service design across complex customer journeys. Responsibilities include developing research plans, analyzing data, creating personas and journey maps, and influencing senior leadership with clear recommendations.