Senior User Acquisition Manager (TikTok/Meta/Snapchat)

OpenKrill; United States; On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Vacation days

Medical insurance

Sports reimbursement

Merchandise

Financial/legal support

Maternity recovery support

Support for Ukraine

Remote work

Flexible schedule

Equipment provided

Professional development

Job summary

Openkrill is seeking a Senior User Acquisition Manager to own the acquisition direction for our live-streaming products, overseeing TikTok, Meta, and Snapchat and driving 2-3x spend growth within 3-6 months while maintaining CPA and ROAS targets.

You will run a testing roadmap across creatives, audiences, placements, and bidding strategies, build A/B test structures, work with Creative and PMM teams, and analyze campaigns using AppsFlyer and Tableau to uncover growth opportunities.

Qualifications

• 3+ years in performance marketing for mobile apps.
• Experience with TikTok Ads, Meta Ads, and Snapchat Ads.
• Manage monthly budgets above $300K.
• Deep knowledge of auction mechanics and bidding strategies.
• Experience with MMPs and attribution (AppsFlyer/Adjust).
• Proficiency with BI tools for data-driven decision making.
• English level at least B2.

Responsibilities

• Own and optimize traffic acquisition on TikTok, Meta, and Snapchat.
• Scale acquisition while meeting defined KPI targets.
• Build and execute testing roadmap for creatives, audiences, placements, and bidding.
• Set up and monitor A/B tests and scaling rules.
• Collaborate with Creative and PMM teams to validate hypotheses.
• Analyze campaigns with AppsFlyer/Tableau to identify growth opportunities.

Skills

Performance marketing

Traffic buying

Budget management

Bidding strategies

Unit economics

MMPs attribution

BI tools

English (B2+)

Tools

AppsFlyer

Adjust

Tableau

Job description

We are looking for a Senior User Acquisition Manager (TikTok/Meta/Snapchat) to build and own the acquisition direction for one of our live-streaming products, taking full responsibility for TikTok, Meta, and Snapchat and scaling spend 2-3x within 3-6 months while holding CPA and ROAS at target. You will run the testing roadmap across creatives, audiences, and bidding strategies, work hand-in-hand with our Creative and PMM teams.

About our product: We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?

In this role, you will

• Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling
• Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS)
• Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance
• Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis
• Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each channel's needs
• Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities and risks
• Collaborate directly with network partners (TikTok, Meta, Snapchat) on testing new features, participating in betas, and handling moderation-related communication

It's all about you

• 3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus)
• Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch to scaling
• Experience managing budgets above $300K per month across Social channels
• Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm principles behind TikTok/Meta/Snap
• Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)
• Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic
• Experience with BI tools (Tableau, AppsFlyer) for data-driven analysis and decision-making
• Upper-Intermediate (B2) or higher English proficiency

Would be a plus

• Experience with alternative ad networks
• Experience automating campaign launches, testing, and reporting across networks with AI tools
• Understanding of marketing funnels and performance creative testing principles
• Experience with ASO and influencer marketing as additional channels

What we offer

Care and support:

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Maternity Recovery Support Allowance
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule
• Modern equipment or depreciation of your own tools

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here – so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events

Hiring process

• Intro call
• Technical interview
• Interview with Direct Manager/Head
• Bar-raising
• Reference check
• Offer