Head of User Acquisition

Ruby Labs Ltd; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Remote work environment

Unlimited PTO

Paid national holidays

MacBook provided

Flexible contractor agreement

Job summary

Ruby Labs is seeking a highly systematic Head of User Acquisition to own and scale paid acquisition for our core D2C subscription product. You will define the strategy, manage the budget, and lead the UA team, driving high‑ROI traffic across Meta, TikTok, Google, and beyond.

You’ll build scalable processes, establish SOPs, and align with product, creative, and analytics to deliver predictable performance. The role rewards strong operators with significant upside.

Qualifications

• 5+ years in performance marketing with a strong focus on D2C subscription products (web‑to‑web, web‑to‑app)
• Proven track record managing paid acquisition at scale across multiple platforms
• Experience managing significant monthly paid budgets with clear ROI accountability
• Demonstrated ability to build systems, SOPs, and reporting structures — not just run campaigns
• Experience directly managing and developing a UA team of at least 3–5 professionals
• Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display
• Strong quantitative and analytical skills with proficiency in Tableau, Google Analytics, and Excel/SQL

Responsibilities

• Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)
• Develop scalable processes, SOPs, testing frameworks, and reporting systems
• Design UA OKRs and KPIs for both team‑wide success and individual performance
• Manage and mentor a team of UA Managers
• Lead hiring, onboarding, training, and performance management within the UA function
• Create a high‑talent‑density culture that fosters performance, accountability, and growth
• Own budget management across all platforms, ensuring efficient CAC and positive ROAS
• Develop and implement growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU
• Partner with the data team to build and refine advanced analytics and attribution models
• Own the testing roadmap: A/B tests, geo‑expansion, channel scaling, creative iteration
• Collaborate with the Managing Director to align UA strategy with product and business goals
• Work closely with creative leads to guide ad production using data‑driven briefs
• Own vendor relationships with major advertising platforms and tools

Skills

Performance marketing

D2C subscriptions

Budget management

Systems & SOPs

Team management

Hiring & onboarding

Cross‑platform

Analytics tools

Tools

Tableau

Google Analytics

Excel/SQL

GA4 / attribution models

Job description

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer‑led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are looking for a highly systematic Head of User Acquisition to own and scale paid acquisition for one of our core D2C subscription products. You will be fully responsible for building a stable, structured, high-ROI traffic operation — defining the strategy, managing the budget, leading the team, and driving consistent, predictable performance across all paid channels. The core challenge is not just scaling spend — it is diversifying a concentrated channel mix and profitably scaling new channels and geos to reduce platform dependence.

This is a high-impact role suited for someone who thinks in systems, not campaigns. Performance instability, inconsistent execution, and unresolved issues are not acceptable. You are expected to operate with structure and rigour at all times, while acting as the key bridge between product, creative, and analytics. The bar is high and so is the upside — performance here is directly and significantly rewarded, and strong operators take on bigger scope fast.

Key Responsibilities

Strategic Ownership & Structure

• Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)

• Develop scalable processes, SOPs, testing frameworks, and reporting systems

• Design UA OKRs and KPIs for both team‑wide success and individual performance

Team Leadership & Management

• Manage and mentor a team of UA Managers

• Lead hiring, onboarding, training, and performance management within the UA function

• Create a high‑talent‑density culture that fosters performance, accountability, and growth

• Drive knowledge sharing and ensure best practices are institutionalised across the team

Performance Marketing Execution

• Own budget management across all platforms, ensuring efficient CAC and positive ROAS

• Develop and implement growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU

• Partner with the data team to build and refine advanced analytics and attribution models

• Own the testing roadmap: A/B tests, geo‑expansion, channel scaling, creative iteration

Cross‑functional Collaboration

• Collaborate with the Managing Director to align UA strategy with product and business goals

• Work closely with creative leads to guide ad production using data‑driven briefs

• Own vendor relationships with major advertising platforms and tools

Qualifications

Must‑Have Experience

• 5+ years in performance marketing with a strong focus on D2C subscription products (web‑to‑web, web‑to‑app)

• Proven track record managing paid acquisition at scale across multiple platforms

• Experience managing significant monthly paid budgets with clear ROI accountability

• Demonstrated ability to build systems, SOPs, and reporting structures — not just run campaigns

• Experience directly managing and developing a UA team of at least 3–5 professionals

• Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display

• Strong quantitative and analytical skills with proficiency in Tableau, Google Analytics, and Excel/SQL

Leadership Attributes

• Highly systematic and structured operator — you build processes, not workarounds

• Results‑driven with full accountability for performance and ROI

• Hands‑on when it counts — able to independently diagnose and resolve issues on any traffic source

• Strong management instincts: knows how to hire, develop, and hold people accountable

• Clear, direct communicator who operates effectively in a remote environment

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work‑life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well‑being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company‑provided MacBook: Experience seamless productivity with top‑notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast‑growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Technical Interview (90 minutes)

• Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

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