Junior User Acquisition Manager (Meta)

Appflame; United States; Remote; USD 70,000 - 105,000; Full time

Benefits offered by this job

Flexible work location

Remote work with equipment budget

Health insurance options

Job summary

appflame offers flexible work locations, allowing you to work from our modern office or remotely with equipment provided and a home-office budget.

The role focuses on running Meta campaigns, optimizing ROAS/LTV, testing and analyzing data, and collaborating with creative teams to scale user acquisition for global products.

Qualifications

• Strong interest in performance marketing with growth focus on Meta.
• Proactive mindset: asks questions, suggests ideas, helps without being asked.
• Learns new cases and courses; invests in self-education.
• Comfort with numbers and simple data conclusions.
• Attention to detail: links, targeting, budgets, naming, tracking, policy compliance.
• Excellent self-organization: manage tasks, deadlines and reports.

Responsibilities

• Run performance marketing campaigns on Meta platforms.
• Optimize campaigns based on ROAS and LTV metrics.
• Test, collect data, identify trends and generate insights, manage budgets.
• Collaborate with creative team on ad production.
• Develop automation and auto-rules for acquisition.
• Follow Meta policies and maintain healthy ad accounts.
• Analyze competitors and generate hypotheses for growth.

Skills

Performance marketing

ROAS optimization

LTV optimization

Data analysis

Budget management

Creative collaboration

Automation basics

Numbers literacy

Detail orientation

Self-organization

Tools

Meta Ads Manager

GA4 (theory)

AppsFlyer/Adjust (theory)

Job description

appflame — a Ukrainian IT company building world-class products: Hily, Taimi, AdConnect.

Who we are today:

• 7 years on the market, 500+ employees, offices in Kyiv, London, and Limassol, plus a coworking space in Warsaw.
• In 2025, appflame ranked 5th among Ukraine’s 50 best employers according to Forbes and won in the “Place for Growth” category.
• Our apps Hily and Taimi are among the Top 5 dating apps in the U.S., with over 70 million users. AdConnect and Mailkeeper build and scale our own B2B and B2C solutions.

Our mission: Flame up the world with Ukrainian products.

Our goals:

• Reach the top 5 product companies in the world.
• Become a unicorn — and turn Ukraine into a country where unicorns are born and thrive.

We’re looking for daring, ambitious, and “a little crazy” people — those who love building real products and dream of launching cool startups. You have the ambition; we have the conditions to make it happen.

You will:

• Run performance marketing campaigns on Meta.
• Run and optimize campaigns based on ROAS and LTV.
• Run tests, collect and analyze data, identify trends and insights, and manage the budget.
• Cooperate with the creative team on creative production.
• Develop automation and auto-rules for acquisition.
• Follow Meta advertising policies and keep ad accounts healthy.
• Analyze competitors, suggest ideas, and generate hypotheses.

We’ll have a match if you:

• Have a real interest in performance marketing and a wish to grow specifically in Meta.
• Have a proactive mindset: you ask questions, suggest ideas, and look for ways to help without waiting for tasks.
• Have a habit of learning: you regularly read or watch cases and courses and invest time in self-education.
• Have a comfortable relationship with numbers and can make simple conclusions from data.
• Have an eye for detail and double-check your work (links, targeting, budgets, naming, tracking, policy compliance).
• Have solid self-organization skills: tasks, deadlines, and reports stay in order.
• Have no fear of routine and repetitive tasks at the start, understanding this is how you gain expertise.

Will be an advantage:

• Have any hands-on experience with ads (Meta / TikTok / Google / Snapchat), even with small budgets, your own project, freelance, or course practice.
• Have basic familiarity with Meta Ads Manager.
• Have completed courses in digital marketing/performance / UA (with certificates or projects).
• Have basic familiarity with analytics tools (e.g., GA4, AppsFlyer, Adjust, Firebase), at least on a theoretical level.
• Have an understanding of basic performance metrics: CPI, ROAS, LTV, payback period (even just definitions).
• Have experience in startups, product teams, gaming, or mobile apps.

What we offer:

Work

Choose where you work best. Join our modern office with all the office benefits, or work remotely with modern equipment and a budget to set up your home workspace.

Health & Wellbeing

• Medical insurance in Ukraine or healthcare compensation abroad.
• Unlimited paid sick leave and 31 paid vacation days, including public holidays.
• Benefits Cafeteria budget.
• Additional on-site health and wellness benefits for office-based teammates.

Learning & Growth

• Competitive compensation and regular salary reviews.
• Personal Learning Budget.
• English lessons and Speaking Club.
• Corporate library and learning platforms.
• Career Maps, rotation opportunities, and knowledge-sharing.

Community

• Team buildings and regular corporate events.
• Interest-based communities.
• Online and offline team activities.

appflame Foundation
Since the beginning of the full-scale invasion, appflame Foundation has supported Ukraine and our military teammates.

Extra Perks

• Corporate discounts across a wide range of brands and services.
• Really fiery referral bonus program.

Why appflame?

• Build Ukrainian products that compete with the best players on the global market.
• Bring your own ideas to life instead of being a cog in the system.
• Direct contact with Snapchat, Facebook, Google, and Apple, and access to their best practices.
• Work with a global market and a massive audience.
• A team of like‑minded people focused on results.
• Well‑established processes and real opportunities to grow within the company.
• Transparent evaluation based on personal performance indicators.

Join our team — it’s going to be hotter than you can imagine.

We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.