Senior User Acquisition Manager, Paid Social Ads

Ruby Labs Ltd; United States; Remote; USD 120,000 - 260,000; Part time

Benefits offered by this job

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor

Job summary

Ruby Labs Ltd is seeking a senior, hands-on media buyer to own acquisition across paid social channels in the US, from strategy and setup to testing, optimization, and reporting. You will manage large budgets and use AI tools to accelerate growth while maintaining policy compliance and account health.

The role requires a proven track record of profitable scale on platforms like Meta and AppLovin, with deep understanding of LTV, ROAS, and payback windows.

Qualifications

• 5+ years hands-on paid social/user acquisition.
• Experience running US-scale acquisitions.
• Proven success in policy-sensitive niches.
• Strong Meta Ads experience at scale.
• Hands-on with AppLovin as acquisition channel.
• Direct ownership of large budgets (ideally $1M+/month).
• Deep understanding of LTV, ROAS, payback, cohorts.
• Strong creative testing discipline.
• Ownership mentality with end-to-end channel management.

Responsibilities

• Own end-to-end acquisition across paid social networks (planning to scaling and reporting).
• Scale US spend while meeting payback, ROAS, and CPA targets.
• Build account structure, events, bidding, and budgets.
• Test new channels, audiences, formats, and placements.
• Run structured creative testing with clear hypotheses and rules.
• Manage signal quality and attribution across channels.
• Navigate policy rules and manage disapprovals and appeals.
• Protect account health with backups and recovery plans.
• Collaborate with reps on beta tests and escalations.
• Document tests and learnings, leveraging AI for speed.

Skills

Paid social

US market

Policy sensitivity

Meta Ads

AppLovin

Large budgets

Unit economics

Creative testing

Ownership

Job description

About Usthe company is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About The Role

This is a senior, hands-on media buying role with end-to-end ownership. You will own the whole acquisition process on Paid Social acquisition channels: strategy, account structure, bidding, budget allocation, creative testing, measurement, scaling and account health. You decide what to test, what to scale and what to cut, and you are accountable for the results. We need someone who has already run Paid Social Ads at scale, who knows how to grow profitably in a policy-sensitive niche, and who can operate independently on large budgets.

You will manage performance against real revenue data (CPA, FTD, ROAS, payback, player LTV and cohorts), not surface-level platform metrics. We also work AI‑first, and we expect you to use Claude and automation to move faster.

Key Responsibilities

• Own the process end-to-end: take full ownership of acquisition across all paid social ad networks (TikTok, Meta, AppLovin, Snapchat, and more): planning, launch, optimization, scaling, reporting and documentation.
• Scale spend profitably in the US market while holding payback, ROAS and CPA targets based on real revenue and player‑value data.
• Build and optimize account structure, conversion events, value‑based bidding and budget allocation across paid social networks.
• Decide budget allocation across acquisition channels and find new scaling levers: audiences, formats, placements, campaign types and additional channels.
• Run a structured, high‑velocity creative testing process with the creative team on all channels, with clear hypotheses and kill/scale rules.
• Manage signal quality: conversion events, event value, deposit / purchase optimization, attribution.
• Operate in a policy-sensitive niche: run in the US within each platform's rules.
• Keep ads and handle disapprovals, appeals and restrictions, and build prevention‑first processes so issues are caught before launch.
• Protect account health: manage ad account structure, backups and recovery plans.
• Work with reps on betas, new campaign types and escalations.
• Diagnose drops and spikes quickly and act on them.
• Document tests, learnings and playbooks, and use Claude and automation to speed up builds, QA, reporting and optimization.

Qualifications

• 5+ years of hands‑on paid social / user acquisition experience.
• Large‑scale experience running acquisitions in the US market.
• Proven experience working in policy‑sensitive niches and keeping accounts healthy while scaling.
• Strong hands‑on Meta Ads experience scaling accounts profitably.
• Hands‑on AppLovin (AppLovin Ads / AXON) experience, scaling it as an acquisition channel.
• Direct ownership of large budgets, ideally $1M+/month hands‑on.
• Strong understanding of unit economics: LTV, ROAS, payback windows, cohorts, high‑value‑user dynamics and value‑based optimization.
• Deep policy and account health experience: disapprovals, appeals, restrictions, ad account bans and how to recover and prevent them.
• Strong creative testing discipline and measurement rigor.
• Ownership mentality: you run channels end‑to‑end with minimal supervision and take responsibility for outcomes.

Location

the company operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work‑life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well‑being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company‑provided MacBook: Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.
• Read more about it here: Independent Contractor Agreement

Life at the company

At the company, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal‑opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.